Exam 13: Competitive Advantage in Mature Industries
What can a firm do in a declining industry?
A declining industry exhibits generally excess capacity, lack of technical change, a declining number of competitors, a high average age of resources, and strong price competition.
Two factors determine the intensity of competition in a declining industry: the balance between capacity and output, and the demand for the product. The adjustment of capacity to demand is itself determined by three elements: the predictability of decline, barriers to exit, and the strategies of the surviving firms.
Four strategies are identified by Harrigan and Porter for declining industries:
1-Leadership
Showing commitment to the industry, acquiring rivals, helping competitors to exit, and providing pessimistic forecasts, are ways to play a dominant role in that industry
2-Niche
Identifying a niche where demand is stable, where demand is inelastic, and that other firms are not likely to invade. Then, playing a dominant role in that niche allows firms to reap profits.
3-Harvest
This strategy involves the maximization of a firm's cash flows from its existing assets, while avoiding further investment.
4-Divest
Divesting before the decline of an industry will allow the firm to sell its assets.
According to W. Buffet, which evolution characterizes the media industry?
C
The conventional model of strategy implementation in mature industries suggests that strategy is:
B
How does an industry's maturity impact potential economies of scale?
Banks, supermarkets, credit card companies, hotels, and Las Vegas casinos apply the concept of:
Electronic vacuum tubes, cigars, leather tanning, baby foods, and meat processing are examples of:
How can a firm fight the negative effects of bureaucracy, and build a structure more conducive to innovation?
Why do firms in mature industries tend to have higher gearing ratios?
To break the cognitive maps of middle management in a mature industry one could hire experienced managers from outside the industry
For mature industries three cost drivers are especially critical:
To earn a satisfying return in a declining industry a firm must have:
Hard Rock Café and Planet Hollywood illustrate the concept of:
Enterprise Rent-A-Car's different strategy to Avis and Hertz is to target customers who want to rent a car from home, rather than when travelling
Tires, brassieres, and fishing rods are mature industries. These industries exhibit:
Fashion clothing, airlines, coffee shops, and steel illustrate:
Differentiation exists in the early stages of the industry life cycle, but is not an option in a mature industry
Why should structures, systems, and management styles in firms operating in mature industries, mesh several performance goals? Because:
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