Question 1

Which of the following statements about a break-even analysis is true?

Accepted Answer

A) A break-even analysis is used to determine how the customer-perceived value changes with value-added pricing. 
B) A break-even analysis is a tool used to calculate fixed costs. 
C) A break-even analysis shows the level of earnings a company has during an accounting period. 
D) A break-even analysis is a tool marketers use to examine the relationship between supply and demand. 
E) A break-even analysis does not consider customer value and the relationship between price and demand. 
A) A break-even analysis is used to determine how the customer-perceived value changes with value-added pricing. 
B) A break-even analysis is a tool used to calculate fixed costs. 
C) A break-even analysis shows the level of earnings a company has during an accounting period. 
D) A break-even analysis is a tool marketers use to examine the relationship between supply and demand. 
E) A break-even analysis does not consider customer value and the relationship between price and demand.

Question 2

Consumers use price less to judge the quality of a product when they ________.

Accepted Answer

A) lack information 
B) lack skills to use the product 
C) have experience with the product 
D) are shopping for a specialty item 
E) cannot physically examine the product 
A) lack information 
B) lack skills to use the product 
C) have experience with the product 
D) are shopping for a specialty item 
E) cannot physically examine the product

Question 3

The fact that a hot dog cost five times more at Disneyland than at Sam's Club is an example of ________.

Accepted Answer

A) allowance pricing 
B) captive product pricing 
C) penetration pricing 
D) segmented pricing 
E) promotional pricing 
A) allowance pricing 
B) captive product pricing 
C) penetration pricing 
D) segmented pricing 
E) promotional pricing

Question 4

________ uses buyers' perceptions of what a product is worth,not the seller's cost,as the key to pricing.

Accepted Answer

A) Customer value-based pricing 
B) Target return pricing 
C) Cost-based pricing 
D) Equity-based pricing 
E) Competition-based pricing 
A) Customer value-based pricing 
B) Target return pricing 
C) Cost-based pricing 
D) Equity-based pricing 
E) Competition-based pricing

Question 5

Compare oligopolistic competition with pure monopoly conditions.

Accepted Answer

Under oligopolistic competition,the mark

Question 6

In industrial markets,salespeople outrank top management in determining the sales price of products,as well as pricing objectives and policies.

Accepted Answer

A) True 
 B)False

Question 7

________ describes how responsive demand will be to a change in price.

Accepted Answer

A) Price elasticity 
B) Break-even pricing 
C) The break-even chart 
D) Target costing 
E) A supply curve 
A) Price elasticity 
B) Break-even pricing 
C) The break-even chart 
D) Target costing 
E) A supply curve

Question 8

Uniform-delivered pricing is the opposite of FOB pricing.

Accepted Answer

A) True 
 B)False

Question 9

Qriosity Inc.comes out with a new antivirus program and prices it at half price to attract buyers.The company is using ________.

Accepted Answer

A) marketing-skimming pricing 
B) market-penetration pricing 
C) value-added pricing 
D) reference pricing 
E) promotional allowances 
A) marketing-skimming pricing 
B) market-penetration pricing 
C) value-added pricing 
D) reference pricing 
E) promotional allowances

Question 10

Rather than cutting prices to match competitors,companies attach value-added features and services to differentiate their offers and thus support their higher prices.

Accepted Answer

A) True 
 B)False

Which of the following statements about a break-even analysis is true?

Consumers use price less to judge the quality of a product when they ________.

The fact that a hot dog cost five times more at Disneyland than at Sam's Club is an example of ________.

________ uses buyers' perceptions of what a product is worth,not the seller's cost,as the key to pricing.

Compare oligopolistic competition with pure monopoly conditions.

In industrial markets,salespeople outrank top management in determining the sales price of products,as well as pricing objectives and policies.

________ describes how responsive demand will be to a change in price.

Uniform-delivered pricing is the opposite of FOB pricing.

Qriosity Inc.comes out with a new antivirus program and prices it at half price to attract buyers.The company is using ________.

Rather than cutting prices to match competitors,companies attach value-added features and services to differentiate their offers and thus support their higher prices.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 9: Pricing: Understanding and Capturing Customer Value

Which of the following statements about a break-even analysis is true?

Consumers use price less to judge the quality of a product when they ________.

The fact that a hot dog cost five times more at Disneyland than at Sam's Club is an example of ________.

________ uses buyers' perceptions of what a product is worth,not the seller's cost,as the key to pricing.

Compare oligopolistic competition with pure monopoly conditions.

In industrial markets,salespeople outrank top management in determining the sales price of products,as well as pricing objectives and policies.

________ describes how responsive demand will be to a change in price.

Uniform-delivered pricing is the opposite of FOB pricing.

Qriosity Inc.comes out with a new antivirus program and prices it at half price to attract buyers.The company is using ________.

Rather than cutting prices to match competitors,companies attach value-added features and services to differentiate their offers and thus support their higher prices.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters