Exam 3: Analyzing the Marketing Environment

The Federal Trade Commission enforces laws that prevent unfair trade methods.

Which of the following comes under the purview of the Bureau of Consumer Financial Protection?

Ursa Martin,a book publisher,has decided to tie up with Hope in Children,a charity foundation that helps feed and educate children in poor countries.Ursa Martin has decided that a percentage of every book it sells will go to the charity.Their books are marketed by conveying this message to customers.Which of the following marketing techniques describes Ursa Martin's association with Hope in Children?

Physical distribution firms that help the company stock and move goods from their points of origin to their destinations are considered to be marketing intermediaries.

Which of the following legislations sets standards for child resistant packaging for products?

The Red Panda Toy Company,headquartered outside the U.S.,released a line of toy cars in the U.S.Six months after the release of the toys,the Consumer Product Safety Commission started getting complaints of children falling sick after playing with these toy cars.Upon inspection of the toys,it was found that the paint used in them contained lead.The line of toys were then banned from being sold and the Red Panda Toy Company recalled the toys from retailers.Which of the following acts protects U.S.citizens from being exposed to hazardous toys and articles?

Discuss how an organization can help improve the declining confidence people have on business organization.

Markwin Electronics is a company that only sells products online.Orders are taken through an interactive Web site,and the goods are shipped out through a small warehouse the company owns.Markwin employees also handle the shipment of goods to the desired destinations.How can marketing intermediaries help Markwin expand its business?

The ________ prohibits Web sites operators from collecting personal information from children without obtaining consent from a parent and allowing parents to review information collected from their children.

Which of the following factors would come under the demographic environment for marketers?

Discuss with an example how marketers have adapted to people's changing views towards nature.

A bank that helps a company finance transactions can be seen as both a financial intermediary and a financial public.

Which of the following is authorized to implement and enforce the National Do-Not-Call Registry?

The National Traffic and Safety Act (1958)provides for the creation of compulsory safety standards for ________.

The marketing tactics employed by a firm in a first-mover market are known as cause-related marketing techniques.

Which of the following is true of the U.S.age demographics?

Valhalla Woods is a luxury furniture manufacturing firm that is planning to release a new line of maple wood furniture.Which of the following slogans would help Valhalla Woods reach out to more customers,in the period after the Great Recession of 2008/2009,if they followed a value-marketing technique?

Which of the following would be a component of a company's marketing microenvironment?

Which of the following is true of the baby boomer generation?

A company that adopts a reactive marketing stance would view the marketing environment as an uncontrollable element to which it must adapt.