Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?

BritWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.

Dividing the market into segments according to when buyers get the idea to buy,actually make their purchase,or use the purchased item,is called ________ segmentation.

When Kia offers a new model of car with the same features as a comparable Toyota or Ford and provides a longer warranty,Kia is following a more-for-less strategy.

Companies often find it easier to come up with a good positioning strategy than to implement it.

Using a differentiated marketing strategy,the company designs a product and a marketing program that will appeal to the largest number of buyers.

At one time,Miller Beer was known as the "champagne of bottled beer." Unfortunately,Miller drinkers did not drink much beer.To increase sales,Miller was repositioned to attract the members of the middle-working class.What is this segmentation method called?

Segmenting international markets based on geographic,economic,political,cultural,and other factors presumes that segments should consist of clusters of countries.

As You Like It Inc.customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.

How can a company differentiate and position itself as providing superior customer value?

Why do international markets need to be segmented?

When Pacific Fisheries groups its customers as countries by regions such as Asia,Australia,or New Zealand,it is using which segmentation variable?

Mass marketers,such as Target and Venture Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmentation?

________ marketing tailors brands and promotions to the needs and wants of specific cities,neighborhoods,and even stores.

"For upscale American families,Volvo is the family automobile that offers maximum safety." This is an example of Volvo's ________.

Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products.Which step of designing a customer-driven marketing strategy process are they executing?

User status segmentation involves finding the major advantages or features people look for in the product class,the kinds of people who look for each advantage or feature,and the major brands that deliver each advantage or feature.

Explain the concept of positioning for competitive advantage.

Business and consumer marketers use many of the same set of variables to segment their markets.

Under what circumstances would local marketing be the most effective?