Chat with AIExam 5: Understanding Consumer and Business Buyer Behavior
Which of the following would fulfill a safety need according to Maslow's hierarchy of needs?
(30) 
VerifiedD
A consumer's behavior is influenced by social factors,such as the consumer's small groups,family,and social roles and status.Explain the differences among these social factors.
(33) VerifiedMany small groups influence a person's behavior.Groups that have a direct influence and to which a person belongs are called membership groups.Reference groups serve as direct or indirect points of comparison or reference in forming a person's attitudes or behaviors.An aspirational group is one to which the individual wishes to belong.Reference groups expose a person to new behaviors and lifestyles,influence a person's attitudes and self-concept,and create pressures to conform that may affect the person's product and brand choices.Opinion leaders are also included in reference groups.The group closest to consumers is the family,the most important consumer buying organization in society.Marketers are interested in the changing roles and influence of each family member,particularly as male and female purchasing roles evolve and children wield more purchasing influence.Within groups,including families,the position of an individual is defined by role and status.A role consists of the activities people are expected to perform according to the persons around them,while status is the general esteem given to that role.People tend to choose products that fit with their roles and status.
________ is the degree to which the innovation is difficult to understand or use.
(36) VerifiedC
Explain the concepts of word-of-mouth influence,opinion leaders,and buzz marketing.
(30) Which of the following major American social classes comprises the social elite who live on inherited wealth?
(34) Selective distortion describes the tendency of people to interpret information in a way that will support what they already believe.
(34) Which of the following is the characteristic that distinguishes consumer buying from business buying?
(31) The management team at Knight Construction is considering switching from a traditional procurement model to e-procurement,hoping to achieve lower purchasing costs and quicker order processing.Explain why Knight Construction should not opt for e-procurement.
(30) Marketers try to spot cultural shifts so as to discover new products that might be wanted.
(32) A(n)________ consists of the activities a person is expected to perform according to the people around him.
(28) Which of the following is a psychographic characteristic of a consumer?
(29) Buyer and seller are more dependent upon each other in the business buying process than in the consumer buying process.
(27) ________ describes changes in an individual's behavior arising from experience.
(32) ________ is the degree to which the innovation fits the values and experiences of potential consumers.
(37) ________ is the process by which people select,organize,and interpret information to form a meaningful picture of the world.
(29) Mike Myer's company has standardized the size of its paper bags so that each bag can be used in five to seven different store departments.This approach to cost reduction is most likely to have taken place in the ________ stage of the business buying process.
(36) Ben buys new devices such as PDAs,DVRs,and MP3 players only after many people he knows already own the devices.However,Ben is rarely among the last people he knows to purchase a new technology.Ben is part of the innovator group when it comes to adopter categorization.
(40) Business demand is derived demand because it ultimately derives from the demand for consumer goods.
(25) Which of the following major American social classes comprises people who have earned high income or wealth through exceptional ability?
(34) 
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)