Exam 16: Sustainable Marketing: Social Responsibility and Ethics

When major chain retailers avoid placing stores in disadvantaged neighborhoods,they are accused of the discriminatory practice of ________.

A pen that costs five cents to make may cost the consumer $2 to buy.According to critics,this is an example of ________.

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

The overselling of private goods results in social costs.

The high failure rate of new products shows that companies are not able to ________.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete,a form of planned obsolescence that harms consumers.

What can conscientious marketers do to act ethically when faced by ethical dilemmas?

A company should lower its ethical standards to compete effectively in countries with lower standards.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits.Xorbate Blue is best classified as a salutary product.

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets,less expensive home visits,and a free statewide legal referral service,the law firm began practicing ________ marketing.

In which of the following scenarios would high-pressure selling tactics be most advantageous for marketers?

The ________ concept specifically focuses on future company needs,but not on future customer needs.

According to many critics,the American marketing system causes ________ to be higher than they would be under more "sensible" systems.

Pleasing products have low immediate appeal but benefits consumers in the long run.

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's agreeable qualities?

In sense-of-mission marketing,a company defines its mission in broad product terms rather than narrow social terms.

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the need for the product to be replaced before it actually should need replacement.What is this called?