Exam 4: Research Design

Experience surveys differ from surveys conducted as part of ________ in that there is usually no formal attempt to ensure that the survey results are representative of any defined group of subjects.

Once the researcher knows the basic research design,________ may be made to form a framework for the development of the research project.

Exploratory research does not have a predetermined set of procedures.

The most important user-generated data from social media is in the form of text.

Because longitudinal studies involve multiple measurements,they can be described as"movies"of the population,and are used by almost all small businesses that use marketing research.

One of the shortcomings of exploratory research is that it cannot help to define terms and concepts.

Descriptive research allows the researcher to define the problem more precisely and to generate hypotheses for the upcoming study.

Focus groups are one of the most widely used ________ methods to gain greater understanding of a current problem or to develop preliminary knowledge to guide in the design of descriptive or causal research.

________ should only be used when the researcher knows a fair amount about the problem.

An incident of adulterated milk in China in 2008 that led to the death of six infants and the illness of hundreds of thousands of other babies has been studied to prevent other disasters from occurring through supply chain management.What type of research technique does this describe?

Discuss under which circumstances and conditions a researcher would choose exploratory research versus using descriptive research.

An extraneous experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables.

The choice of research design may depend on how much is already known about the problem and research objective.

One common category of objective is to measure the state of a variable of interest for sale,purchase,or investment(for example,level of brand loyalty).

The disadvantages of test marketing are infallibility,cost,exposure of the product or service to competition,and ethical issues.

Research designs are classified into three traditional categories: exploratory,descriptive,and causal.Explain each type of these traditional research designs and list one example of each.

A medical device company developing a cardiac device surveys well-known cardiac surgeons with subject matter knowledge about the problem the device company is trying to solve.This is an example of:

A firm wants to test the marketing mix or product variables through the company's normal distribution channels.What type of test marketing should be used?

The research design is a ________ that specifies the methods that will be used to collect and analyze the information needed for a research project.

When conducting ________,"if-then"statements become a researcher's way of manipulating variables of interest.