Exam 2: The Marketing Research Industry

The major associations created a common ethical code to ensure that research released for public information will contain information that ensures transparency.This code falls into the category: of:

The Transparency Initiative is a program by the ________ to encourage the routine disclosure of methods used in research that is released to the public.

Older and established marketing research companies find it difficult to keep abreast of new technologies,while new,upstart marketing research companies find unique and new ways to deliver the promised insights.

Misrepresenting the impact of the sampling method and its impact on sample data violates ethics codes of the marketing profession.This code would falls into the category of:

The term used for research conducted within an organization is called:

One of the most important emerging trends for client-side marketing research departments is:

________ represent the"democratization"of marketing research.

Certification programs assure that certified individuals have passed some standard(s)of performance.

Do-it-yourself(DIY)research,which has been called the"socialization"of marketing research,is considered one of the most important emerging trends for client-side marketing research departments.

Charles Coolidge Parlin conducted the first continuous and organized research in 1911,when he was hired by the Pearson Education Company to gather information about academic markets to help Pearson sell textbooks.

Quirk's Marketing Research Media maintains a directory of colleges and universities that offer certificates,concentrations,programs,or degrees in marketing research.

Discuss the marketing research industry's proactive efforts regarding self-improvement including specific initiatives and how they improve the practice of marketing research.

Falsifying data in order to make the findings consistent with predetermined points of view would demonstrate:

The marketing research industry relies on:

The five largest markets,by country,for marketing research are:

While associations have attempted to set professional rules,standards,and codes of ethical conduct,most have not been proactive in maintaining and updating these standards.

Compare and contrast client-side and supply-side marketing research.Provide an example of a typical project for each.

Marketing research tools like online survey platforms(such as Qualtrics and SurveyMonkey)statistical analysis tools(such as SPSS,SAS,and R),social media monitoring tools(such as Hootsuite)are so expensive that they are out of reach for DIY researchers.

The fastest-growing regions of the world for marketing research are:

The professional associations serving the marketing research industry have all established rules,standards,or codes of ethical conduct.