Exam 9: Selecting the Sample
Exam 1: Introduction to Marketing Research100 Questions
Exam 2: The Marketing Research Industry100 Questions
Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives100 Questions
Exam 4: Research Design100 Questions
Exam 5: Secondary Data & Packaged Information100 Questions
Exam 6: Utilizing Exploratory and Qualitative Research Techniques100 Questions
Exam 7: Evaluating Survey Data Collection Methods101 Questions
Exam 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire99 Questions
Exam 9: Selecting the Sample100 Questions
Exam 10: Determining the Size of a Sample100 Questions
Exam 11: Dealing with Fieldwork and Data Quality100 Questions
Exam 12: Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses100 Questions
Exam 12: Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses100 Questions
Exam 14: Making Use of Associations Tests100 Questions
Exam 15: Understanding Regression Analysis Basics100 Questions
Exam 16: Writing the Research Report100 Questions
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________ are those purchased or otherwise procured from someone or some company that has compiled email addresses of opt-in members of the population of interest.
Free
(Multiple Choice)
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Correct Answer:
D
Online panel samples are popular,and there are almost no concerns about the true representativeness of samples provided by panel companies because their sample frames are nearly perfect.
Free
(True/False)
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Correct Answer:
False
Area sampling is a form of cluster sampling and uses a two or three-step approach.
Free
(True/False)
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Correct Answer:
False
Inspecting some relevant characteristics of the sample(such as distribution of males and females,age ranges,etc.)to judge how well it matches the known distribution of these characteristics in the population is known as:
(Multiple Choice)
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When a researcher performs an accounting of the complete population,it is called:
(Multiple Choice)
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________,which is a way to select a random sample from a directory or list,is much more efficient(uses less effort)than simple random sampling.
(Multiple Choice)
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The ________ is a definite sequence of steps which the researcher goes through to draw and ultimately arrive at the final sample.
(Multiple Choice)
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When a researcher asks respondents for the names or identities of others like themselves who might qualify to take part in the survey,they are using what type of sampling method?
(Multiple Choice)
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Of the following,which is NOT a step in creating a sample plan:
(Multiple Choice)
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There are three types of online sampling methods.Of the following,which is NOT a type of online sampling method?
(Multiple Choice)
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Define probability and nonprobability sampling.What are the advantages and disadvantages of each?
(Essay)
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In systematic sampling,the researcher decides on a skip interval,which is calculated by dividing the number of names on the list by the sample size.
(True/False)
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With simple random sampling,the probability of being selected into the sample is unequal for all members of the population.
(True/False)
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A tractable and more sophisticated application of simple random sampling is to use computer-generated numbers based on the concept of ________,which are numbers whose chance nature is assured.
(Multiple Choice)
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Even when done conscientiously and with a firm understanding of the population's characteristics,quota sampling cannot rival probability sampling in the minds of researchers.
(True/False)
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A ________ is a master source of sample units in the population.
(Multiple Choice)
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What is a skewed population? How does stratified sampling work with skewed populations?
(Essay)
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The flipping of a coin to decide heads or tails,lottery numbers selected by numbered balls,a roulette wheel in a casino,and a hand dealt in a poker game is an example of what type of random sampling?
(Multiple Choice)
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There are two practical applications in which simple random sample designs are employed quite successfully: random digit dialing and computer-based random samples.
(True/False)
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