Question 1

With small populations,the ________ should be used to determine sample size.

Accepted Answer

A) finite multiplier 
B) infinite multiplier 
C) standard adjustment factor 
D) standard correction factor 
A) finite multiplier 
B) infinite multiplier 
C) standard adjustment factor 
D) standard correction factor D

Question 2

With a sample size of 1,000 or more,there is a significant gain in accuracy especially when doubling or tripling the sample size.

Accepted Answer

A) True 
 B)False  False

Question 3

The selection method and the size of the sample determines a sample's representativeness.

Accepted Answer

A) True 
 B)False  False

Question 4

The size of a random sample depends on the client's desired accuracy(acceptable margin of sample error)balanced against:

Accepted Answer

A) The ability of the research firm to collect the data. 
B) The time required to collect the proper data. 
C) The research objectives. 
D) The cost of data collection for that sample size. 
A) The ability of the research firm to collect the data. 
B) The time required to collect the proper data. 
C) The research objectives. 
D) The cost of data collection for that sample size.

Question 5

The ________ follows some customary way or number believed somehow to be the right sample size.

Accepted Answer

A) arbitrary approach 
B) customary approach 
C) statistical approach 
D) conventional approach 
A) arbitrary approach 
B) customary approach 
C) statistical approach 
D) conventional approach

Question 6

What method of determining sample size may take on the guise of a"percent rule of thumb"statement regarding sample size?

Accepted Answer

A) The statistical approach 
B) The arbitrary approach 
C) The scientific approach 
D) The non-arbitrary approach 
A) The statistical approach 
B) The arbitrary approach 
C) The scientific approach 
D) The non-arbitrary approach

Question 7

If respondents are evenly spread across the question's response options,there is much variability because respondents are quite dissimilar.

Accepted Answer

A) True 
 B)False

Question 8

By estimating p to be other than 50%,the researcher can:

Accepted Answer

A) Reduce the sample size and save money. 
B) Reduce the sample size and time to completion. 
C) Increase efficiencies and lower costs. 
D) Increase accuracy and time to completion. 
A) Reduce the sample size and save money. 
B) Reduce the sample size and time to completion. 
C) Increase efficiencies and lower costs. 
D) Increase accuracy and time to completion.

Question 9

When researchers find a wide dispersion of responses-that is,when they do not find one response option accounting for a large number of respondents relative to the other items-researchers say that the results have much variability.

Accepted Answer

A) True 
 B)False

Question 10

The researcher must take cost into consideration when determining sample size.What are the factors involved in balancing sample size with cost of data collection?

Accepted Answer

Commentary should include that the size

Question 11

Sampling error pertains to all sources of error other than the sample selection method and sample size,including problem specification mistakes,question bias,data recording errors,or incorrect analysis.

Accepted Answer

A) True 
 B)False

Question 12

Margin of sample error can be calculated with a simple formula and expressed as a ±% number.

Accepted Answer

A) True 
 B)False

Question 13

Determining the number of respondents in a particular sample is:

Accepted Answer

A) One of the simplest decisions in the marketing research process. 
B) One of the most complex decisions in the marketing research process. 
C) One of the least expensive decisions in the marketing research process. 
D) One of the most time-consuming and complex decisions in the marketing research process. 
A) One of the simplest decisions in the marketing research process. 
B) One of the most complex decisions in the marketing research process. 
C) One of the least expensive decisions in the marketing research process. 
D) One of the most time-consuming and complex decisions in the marketing research process.

Question 14

Acceptable margin of sample error is the term e,which refers to:

Accepted Answer

A) the amount of survey error the researcher will permit to be associated with the sample. 
B) the amount of research error the researcher will permit to be associated with the survey. 
C) the amount of sample error the researcher will permit to be associated with the survey. 
D) the amount of sample error the researcher will permit to be associated with the respondents. 
A) the amount of survey error the researcher will permit to be associated with the sample. 
B) the amount of research error the researcher will permit to be associated with the survey. 
C) the amount of sample error the researcher will permit to be associated with the survey. 
D) the amount of sample error the researcher will permit to be associated with the respondents.

Question 15

There are two good reasons a marketing researcher should have a basic understanding of sample size determination.One of those reasons is:

Accepted Answer

A) Bias toward sample sources. 
B) Sample size bias. 
C) Bias toward the use of offshore research resource. 
D) Bias regarding the use of panel companies. 
A) Bias toward sample sources. 
B) Sample size bias. 
C) Bias toward the use of offshore research resource. 
D) Bias regarding the use of panel companies.

Question 16

In almost all situations,the sample size and the size of the population are related to each other.

Accepted Answer

A) True 
 B)False

Question 17

A researcher can calculate sample size using either a percentage or a mean.

Accepted Answer

A) True 
 B)False

Question 18

Appropriate use of the finite multiplier formula will ________ when performing research on small populations.

Accepted Answer

A) increase the calculated sample size and save money 
B) reduce the sample but increase the cost 
C) reduce the overall cost of the research 
D) reduce a calculated sample size and save money 
A) increase the calculated sample size and save money 
B) reduce the sample but increase the cost 
C) reduce the overall cost of the research 
D) reduce a calculated sample size and save money

Question 19

The confidence interval approach is not the correct method by which to determine sample size.

Accepted Answer

A) True 
 B)False

Question 20

How does a researcher calculate variability in the population?

Accepted Answer

Commentary should include some variation

With small populations,the ________ should be used to determine sample size.

With a sample size of 1,000 or more,there is a significant gain in accuracy especially when doubling or tripling the sample size.

The selection method and the size of the sample determines a sample's representativeness.

The size of a random sample depends on the client's desired accuracy(acceptable margin of sample error)balanced against:

The ________ follows some customary way or number believed somehow to be the right sample size.

What method of determining sample size may take on the guise of a"percent rule of thumb"statement regarding sample size?

If respondents are evenly spread across the question's response options,there is much variability because respondents are quite dissimilar.

By estimating p to be other than 50%,the researcher can:

When researchers find a wide dispersion of responses-that is,when they do not find one response option accounting for a large number of respondents relative to the other items-researchers say that the results have much variability.

The researcher must take cost into consideration when determining sample size.What are the factors involved in balancing sample size with cost of data collection?

Sampling error pertains to all sources of error other than the sample selection method and sample size,including problem specification mistakes,question bias,data recording errors,or incorrect analysis.

Margin of sample error can be calculated with a simple formula and expressed as a ±% number.

Determining the number of respondents in a particular sample is:

Acceptable margin of sample error is the term e,which refers to:

There are two good reasons a marketing researcher should have a basic understanding of sample size determination.One of those reasons is:

In almost all situations,the sample size and the size of the population are related to each other.

A researcher can calculate sample size using either a percentage or a mean.

Appropriate use of the finite multiplier formula will ________ when performing research on small populations.

The confidence interval approach is not the correct method by which to determine sample size.

How does a researcher calculate variability in the population?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 10: Determining the Size of a Sample

With small populations,the ________ should be used to determine sample size.

With a sample size of 1,000 or more,there is a significant gain in accuracy especially when doubling or tripling the sample size.

The selection method and the size of the sample determines a sample's representativeness.

The size of a random sample depends on the client's desired accuracy(acceptable margin of sample error)balanced against:

The ________ follows some customary way or number believed somehow to be the right sample size.

What method of determining sample size may take on the guise of a"percent rule of thumb"statement regarding sample size?

If respondents are evenly spread across the question's response options,there is much variability because respondents are quite dissimilar.

By estimating p to be other than 50%,the researcher can:

When researchers find a wide dispersion of responses-that is,when they do not find one response option accounting for a large number of respondents relative to the other items-researchers say that the results have much variability.

The researcher must take cost into consideration when determining sample size.What are the factors involved in balancing sample size with cost of data collection?

Sampling error pertains to all sources of error other than the sample selection method and sample size,including problem specification mistakes,question bias,data recording errors,or incorrect analysis.

Margin of sample error can be calculated with a simple formula and expressed as a ±% number.

Determining the number of respondents in a particular sample is:

Acceptable margin of sample error is the term e,which refers to:

There are two good reasons a marketing researcher should have a basic understanding of sample size determination.One of those reasons is:

In almost all situations,the sample size and the size of the population are related to each other.

A researcher can calculate sample size using either a percentage or a mean.

Appropriate use of the finite multiplier formula will ________ when performing research on small populations.

The confidence interval approach is not the correct method by which to determine sample size.

How does a researcher calculate variability in the population?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters