Question 1

The importance of research will be reflected in a company's policy regarding the use of marketing research.

Accepted Answer

A) True 
 B)False  True

Question 2

When managers must make decisions and they have inadequate information,this signals the need:

Accepted Answer

A) To define the problem. 
B) For marketing research. 
C) To establish research objectives. 
D) To establish research design. 
A) To define the problem. 
B) For marketing research. 
C) To establish research objectives. 
D) To establish research design. B

Question 3

Before proceeding with a marketing research effort,managers should see if the marketing intelligence system(MIS),the internal reports system,or the decision support system(DSS)contains the needed information or data.

Accepted Answer

A) True 
 B)False  True

Question 4

When the manager and researcher are in agreement about which symptom or symptoms are in need of attention,it is time to determine what could possibly cause the symptoms.A ________ should have identified these possible causes.

Accepted Answer

A) competitive analysis 
B) situation analysis 
C) financial analysis 
D) product analysis 
A) competitive analysis 
B) situation analysis 
C) financial analysis 
D) product analysis

Question 5

Penalties are the results of marketing actions.In view of potential penalties and to evaluate decision alternatives,managers must speculate on the consequences of selecting any alternative.

Accepted Answer

A) True 
 B)False

Question 6

After beginning to gather data,it may be determined that the research objectives should be changed.

Accepted Answer

A) True 
 B)False

Question 7

A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

Accepted Answer

A) causal research 
B) informal research 
C) descriptive research 
D) exploratory research 
A) causal research 
B) informal research 
C) descriptive research 
D) exploratory research

Question 8

Problems are situations calling for managers to make choices among alternatives.

Accepted Answer

A) True 
 B)False

Question 9

To evaluate decision alternatives,managers must speculate as to the consequences of selecting each alternative.This process is called:

Accepted Answer

A) Choosing an alternative. 
B) Selecting an action. 
C) Planning actions. 
D) Weighing the alternatives. 
A) Choosing an alternative. 
B) Selecting an action. 
C) Planning actions. 
D) Weighing the alternatives.

Question 10

The term"research design"refers to the research approach used to meet the research objectives.Three widely recognized research designs are:

Accepted Answer

A) Exploratory,structured,and causal. 
B) Formal research,descriptive,and causal. 
C) Exploratory,descriptive,and causal. 
D) Descriptive,casual,and exploratory. 
A) Exploratory,structured,and causal. 
B) Formal research,descriptive,and causal. 
C) Exploratory,descriptive,and causal. 
D) Descriptive,casual,and exploratory.

Question 11

An important part of developing research objectives is speculating on what type of information should be measured.

Accepted Answer

A) True 
 B)False

Question 12

One of the basic ethical codes of conduct includes maintaining the confidential identity of clients and research sponsors.

Accepted Answer

A) True 
 B)False

Question 13

An important step in the problem definition process involves ________,which is the quantity and quality of evidence a manager possesses for each of his or her assumptions.

Accepted Answer

A) assessing the existing information state 
B) explaining the existing information state 
C) assessing research objectives 
D) assessing marketing actions 
A) assessing the existing information state 
B) explaining the existing information state 
C) assessing research objectives 
D) assessing marketing actions

Question 14

Action standards provide a path for:

Accepted Answer

A) Research design. 
B) Decision-making. 
C) Creating research objectives. 
D) Choosing a methodology. 
A) Research design. 
B) Decision-making. 
C) Creating research objectives. 
D) Choosing a methodology.

Question 15

Even though a manager may determine the timing is wrong to conduct marketing research,he or she should take the time to perform the necessary research.

Accepted Answer

A) True 
 B)False

Question 16

One of the most important guiding ethical principles of the marketing research proposal is that ________ in the agreement with the client.

Accepted Answer

A) deadlines should be met as specified 
B) invoices should be issued as specified 
C) technologies should be used as specified 
D) work must be performed as specified 
A) deadlines should be met as specified 
B) invoices should be issued as specified 
C) technologies should be used as specified 
D) work must be performed as specified

Question 17

The proposal should be professional looking,well written,and comprehensive.It should also very clearly define the problem and state the research objectives.

Accepted Answer

A) True 
 B)False

Question 18

When making routine decisions,most managers do not have experience to act without any additional information.

Accepted Answer

A) True 
 B)False

Question 19

When products have been around for many years and are reaching the decline stage of their life cycle,it may be too late for research to produce valuable results.

Accepted Answer

A) True 
 B)False

Question 20

Marketing researchers find constructs helpful.Once it is determined that a specific construct is applicable to the problem,there are customary ways of ________ the constructs.

Accepted Answer

A) synchronizing 
B) operationalizing 
C) analyzing 
D) projecting 
A) synchronizing 
B) operationalizing 
C) analyzing 
D) projecting

The importance of research will be reflected in a company's policy regarding the use of marketing research.

When managers must make decisions and they have inadequate information,this signals the need:

Before proceeding with a marketing research effort,managers should see if the marketing intelligence system(MIS),the internal reports system,or the decision support system(DSS)contains the needed information or data.

When the manager and researcher are in agreement about which symptom or symptoms are in need of attention,it is time to determine what could possibly cause the symptoms.A ________ should have identified these possible causes.

Penalties are the results of marketing actions.In view of potential penalties and to evaluate decision alternatives,managers must speculate on the consequences of selecting any alternative.

After beginning to gather data,it may be determined that the research objectives should be changed.

A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

Problems are situations calling for managers to make choices among alternatives.

To evaluate decision alternatives,managers must speculate as to the consequences of selecting each alternative.This process is called:

The term"research design"refers to the research approach used to meet the research objectives.Three widely recognized research designs are:

An important part of developing research objectives is speculating on what type of information should be measured.

One of the basic ethical codes of conduct includes maintaining the confidential identity of clients and research sponsors.

An important step in the problem definition process involves ________,which is the quantity and quality of evidence a manager possesses for each of his or her assumptions.

Action standards provide a path for:

Even though a manager may determine the timing is wrong to conduct marketing research,he or she should take the time to perform the necessary research.

One of the most important guiding ethical principles of the marketing research proposal is that ________ in the agreement with the client.

The proposal should be professional looking,well written,and comprehensive.It should also very clearly define the problem and state the research objectives.

When making routine decisions,most managers do not have experience to act without any additional information.

When products have been around for many years and are reaching the decline stage of their life cycle,it may be too late for research to produce valuable results.

Marketing researchers find constructs helpful.Once it is determined that a specific construct is applicable to the problem,there are customary ways of ________ the constructs.

Introduction to Marketing Research

The Marketing Research Industry

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives

The importance of research will be reflected in a company's policy regarding the use of marketing research.

When managers must make decisions and they have inadequate information,this signals the need:

Before proceeding with a marketing research effort,managers should see if the marketing intelligence system(MIS),the internal reports system,or the decision support system(DSS)contains the needed information or data.

When the manager and researcher are in agreement about which symptom or symptoms are in need of attention,it is time to determine what could possibly cause the symptoms.A ________ should have identified these possible causes.

Penalties are the results of marketing actions.In view of potential penalties and to evaluate decision alternatives,managers must speculate on the consequences of selecting any alternative.

After beginning to gather data,it may be determined that the research objectives should be changed.

A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

Problems are situations calling for managers to make choices among alternatives.

To evaluate decision alternatives,managers must speculate as to the consequences of selecting each alternative.This process is called:

The term"research design"refers to the research approach used to meet the research objectives.Three widely recognized research designs are:

An important part of developing research objectives is speculating on what type of information should be measured.

One of the basic ethical codes of conduct includes maintaining the confidential identity of clients and research sponsors.

An important step in the problem definition process involves ________,which is the quantity and quality of evidence a manager possesses for each of his or her assumptions.

Action standards provide a path for:

Even though a manager may determine the timing is wrong to conduct marketing research,he or she should take the time to perform the necessary research.

One of the most important guiding ethical principles of the marketing research proposal is that ________ in the agreement with the client.

The proposal should be professional looking,well written,and comprehensive.It should also very clearly define the problem and state the research objectives.

When making routine decisions,most managers do not have experience to act without any additional information.

When products have been around for many years and are reaching the decline stage of their life cycle,it may be too late for research to produce valuable results.

Marketing researchers find constructs helpful.Once it is determined that a specific construct is applicable to the problem,there are customary ways of ________ the constructs.

Introduction to Marketing Research

The Marketing Research Industry

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters