Exam 7: Balancing productive capacity and demand

A university business school that offers weekend and evening executive classes in addition to its normal undergraduate classes is using which of the following strategies to shift demand to match capacity?

(Multiple Choice)

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Question 41

If queues are unavoidable, managers should consider all of the following EXCEPT:

(Multiple Choice)

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Question 42

How might service companies create flexible capacity?

(Multiple Choice)

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Question 43

Which of the following are consequences of under-utilising or inefficiently utilising capacity?

(Multiple Choice)

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Question 44

Signage and advertising can modify demand patterns by reminding customers of peak periods.

(True/False)

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Question 45

Market segmentation is sometimes used to design queuing strategies that set different priorities for different types of customers.Allocation to separate queuing areas may be based on all of the following, EXCEPT:

(Multiple Choice)

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Question 46

The marketing mix plays an important part in stimulating demand.Which of the following is the most direct method of making this change?

(Multiple Choice)

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Question 47

Suppose demand levels for a service follow a predictable cycle, and the duration of the demand cycle is one week.In this situation, demand likely varies by ________.

(Multiple Choice)

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Question 48

Parallel lines to multiple servers are the most likely configuration to satisfy customers waiting in queues.

(True/False)

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Question 49

When public transport messages urge non-commuters (e.g.shoppers and tourists) to avoid the crush of commuter hours, it is ___________ to shape demand pattern.

(Multiple Choice)

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Question 50

A company with excess capacity that wants to increase demand should engage in which of the following strategies?

(Multiple Choice)

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Question 51

Reviewing the hours of business is not a recommended action to take to tailor capacity to match fluctuating demand.

(True/False)

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Question 52

Substantial information is required to assist mangers to develop effective strategies to manage demand.Which of the following would be of little value in developing a strategy?

(Multiple Choice)

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Question 53

Managers cannot find patterns in random demand so cannot develop strategies to manage it.

(True/False)

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Question 54

A company with insufficient capacity that wants to reduce demand should engage in which of the following strategies?

(Multiple Choice)

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Question 55

Problems often arise when customers fail to show up at appointed times or when service firms overbook.All of the following are marketing strategies for dealing with these operational problems EXCEPT:

(Multiple Choice)

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Question 56

In which of the following situations might business be lost?

(Multiple Choice)

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Question 57

Sometimes, maximum capacity is the same as optimum capacity.

(True/False)

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Question 58

How effective is pricing as a strategy to shape demand patterns during off-season and peak times? In your opinion, is this one of the most successful methods or could a combination of marketing mix elements be used?

(Essay)

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Question 59

The two measures of capacity which can be used to ensure that capacity is fully used consist of a number of individual components.Which of the following is NOT one of them?

(Multiple Choice)

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Question 60

Showing 41 - 60 of 75

A university business school that offers weekend and evening executive classes in addition to its normal undergraduate classes is using which of the following strategies to shift demand to match capacity?

If queues are unavoidable, managers should consider all of the following EXCEPT:

How might service companies create flexible capacity?

Which of the following are consequences of under-utilising or inefficiently utilising capacity?

Signage and advertising can modify demand patterns by reminding customers of peak periods.

Market segmentation is sometimes used to design queuing strategies that set different priorities for different types of customers.Allocation to separate queuing areas may be based on all of the following, EXCEPT:

The marketing mix plays an important part in stimulating demand.Which of the following is the most direct method of making this change?

Suppose demand levels for a service follow a predictable cycle, and the duration of the demand cycle is one week.In this situation, demand likely varies by ________.

Parallel lines to multiple servers are the most likely configuration to satisfy customers waiting in queues.

When public transport messages urge non-commuters (e.g.shoppers and tourists) to avoid the crush of commuter hours, it is ___________ to shape demand pattern.

A company with excess capacity that wants to increase demand should engage in which of the following strategies?

Reviewing the hours of business is not a recommended action to take to tailor capacity to match fluctuating demand.

Substantial information is required to assist mangers to develop effective strategies to manage demand.Which of the following would be of little value in developing a strategy?

Managers cannot find patterns in random demand so cannot develop strategies to manage it.

A company with insufficient capacity that wants to reduce demand should engage in which of the following strategies?

Problems often arise when customers fail to show up at appointed times or when service firms overbook.All of the following are marketing strategies for dealing with these operational problems EXCEPT:

In which of the following situations might business be lost?

Sometimes, maximum capacity is the same as optimum capacity.

How effective is pricing as a strategy to shape demand patterns during off-season and peak times? In your opinion, is this one of the most successful methods or could a combination of marketing mix elements be used?

The two measures of capacity which can be used to ensure that capacity is fully used consist of a number of individual components.Which of the following is NOT one of them?

Marketing in the service economy

Customer behaviour, culture and service encounters

Positioning services in competitive markets

Developing service products: core and supplementary service elements

Distributing services through physical and electronic channels

Understanding costs and developing pricing strategy

Integrated services marketing communications

Managing people for service advantage

Crafting the service environment

Managing the customer service function

Customer satisfaction and service quality

Managing relationships and building loyalty

Handling customer complaints and managing service recovery

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