Exam 2: Recognizing Opportunities and Generating Ideas

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Brad Johnson is starting an upscale men's clothing store in a mall near Seattle. He wants to open his store during the time period in which a business like his can realistically enter the new market. Brad is trying to open his business while the ________ is open.

(Multiple Choice)
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A(n) ________ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ________ is a thought, an impression or a notion.

(Multiple Choice)
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The term "window of opportunity" is a metaphor describing the time period in which a firm can realistically raise money.

(True/False)
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The increasing number of social networks on the Internet is attributed to a jump in the number of people who are wanting to connect with one another online. The increasing number of social networks is an important ________ trend.

(Multiple Choice)
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The ability to notice things without engaging in deliberate search is referred to as ________.

(Multiple Choice)
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An idea is a thought, impression, or notion. It may or may not meet the criteria of an opportunity.

(True/False)
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Describe the three separate ways that entrepreneurs identify new business, product, and service opportunities.

(Essay)
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Day-in-the-life research is a type of ________ research.

(Multiple Choice)
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According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

(Multiple Choice)
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________ is (are) used to generate a number of ideas quickly.

(Multiple Choice)
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Economic factors, social factors, technological advances, and political action and regulatory changes are the most important trends to follow in trying to identify opportunities.

(True/False)
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Describe the difference between strong-tie and weak-tie relationships. Is it more likely that an entrepreneur will get new ideas through strong-tie or weak-tie relationships?

(Essay)
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A network entrepreneur is an individual who identifies his or her business idea ________.

(Multiple Choice)
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According to the textbook, the best approach to utilizing a library for entrepreneurship-related research is to ________.

(Multiple Choice)
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Wiivv, the company profiled in the opening feature of Chapter 2, is in the 3D printing business of footwear insoles. To manufacture the insoles, the company uses a process called ________ manufacturing.

(Multiple Choice)
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