Question 1

Which of the following is most likely true about business legislation?

Accepted Answer

A)  Business laws fail to prevent unfair competition among the different companies in a market and tend to encourage monopolies. 
B)  Business laws that are enforced by government agencies have a major impact on a company's marketing performance. 
C)  Local, national, and state business laws rarely overlap with one another. 
D)  Business laws usually remain constant over time. 
E)  Business laws are enforced only in international markets and not in local markets. 
A)  Business laws fail to prevent unfair competition among the different companies in a market and tend to encourage monopolies. 
B)  Business laws that are enforced by government agencies have a major impact on a company's marketing performance. 
C)  Local, national, and state business laws rarely overlap with one another. 
D)  Business laws usually remain constant over time. 
E)  Business laws are enforced only in international markets and not in local markets.

Question 2

Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) in this scenario.

Accepted Answer

A)  citizen-action public 
B)  media public 
C)  government public 
D)  financial public 
E)  internal public 
A)  citizen-action public 
B)  media public 
C)  government public 
D)  financial public 
E)  internal public

Question 3

The approximately 8.6 million Canadian make up the important kids, tweens, and teens markets.

Accepted Answer

A)  baby boomers 
B)  Generation Zers 
C)  Millennials 
D)  Latinos 
E)  Generation Xers 
A)  baby boomers 
B)  Generation Zers 
C)  Millennials 
D)  Latinos 
E)  Generation Xers

Question 4

Which of the following is most likely a true statement about diversity in Canada?

Accepted Answer

A)  The share of Canadians with French or British Isles origins continue to increase as a share of the total Canadian population. 
B)  The nation's ethnic populations are expected to decrease in coming decades. 
C)  Ethnic and cultural differences exist since different ethnic groups remain isolated from one another. 
D)  Most ethnic groups are shedding their ethnic culture and shifting toward a unified Canadian culture. 
E)  Various ethnic groups mix together but also retain their cultural differences. 
A)  The share of Canadians with French or British Isles origins continue to increase as a share of the total Canadian population. 
B)  The nation's ethnic populations are expected to decrease in coming decades. 
C)  Ethnic and cultural differences exist since different ethnic groups remain isolated from one another. 
D)  Most ethnic groups are shedding their ethnic culture and shifting toward a unified Canadian culture. 
E)  Various ethnic groups mix together but also retain their cultural differences.

Question 5

Resellers are distribution channel firms that help the company find customers or make sales to them.

Accepted Answer

A) True 
 B)False

Question 6

The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves _.

Accepted Answer

A)  providing too many alternative products online which confuses customers 
B)  failing to reach their target customers through online marketing 
C)  failure to provide value-priced products for online customers 
D)  protecting the privacy of knowing and unknowing customers 
E)  rarely following the marketing orientation when devising promotional offers online 
A)  providing too many alternative products online which confuses customers 
B)  failing to reach their target customers through online marketing 
C)  failure to provide value-priced products for online customers 
D)  protecting the privacy of knowing and unknowing customers 
E)  rarely following the marketing orientation when devising promotional offers online

Question 7

Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following has the primary function of helping a company target and promote its products to the right markets?

Accepted Answer

A)  marketing services agencies 
B)  physical distribution firms 
C)  resale marketers 
D)  service providers 
E)  credit companies 
A)  marketing services agencies 
B)  physical distribution firms 
C)  resale marketers 
D)  service providers 
E)  credit companies

Question 9

Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the .

Accepted Answer

A)  new government intervention program 
B)  environmental sustainability 
C)  pollution reduction movement 
D)  new recycling laws 
E)  increased need to comply with environmental regulations 
A)  new government intervention program 
B)  environmental sustainability 
C)  pollution reduction movement 
D)  new recycling laws 
E)  increased need to comply with environmental regulations

Question 10

Which of the following is most likely a characteristic of Generation Xers?

Accepted Answer

A)  They comprise a considerably larger population than the baby boomers. 
B)  They prefer quantity over quality of products. 
C)  They were the first group to grow up in the Internet era. 
D)  They are the least educated generation to date. 
E)  They are generally unreceptive to ad pitches that make fun of tradition. 
A)  They comprise a considerably larger population than the baby boomers. 
B)  They prefer quantity over quality of products. 
C)  They were the first group to grow up in the Internet era. 
D)  They are the least educated generation to date. 
E)  They are generally unreceptive to ad pitches that make fun of tradition.

Question 11

Demographic, economic, natural, technological, political, and cultural forces form the _ of an organization.

Accepted Answer

A)  marketing intermediary network 
B)  macroenvironment 
C)  supply chain 
D)  microenvironment 
E)  internal environment 
A)  marketing intermediary network 
B)  macroenvironment 
C)  supply chain 
D)  microenvironment 
E)  internal environment

Question 12

Which of the following is part of the microenvironment of a company's marketing environment?

Accepted Answer

A)  a set of environmental sustainability laws that significantly impact the company's production processes 
B)  a set of laws that require the company to scale down its telemarketing calls to customers 
C)  a new technology that would ensure significant cost-cutting if implemented in the firm 
D)  building close relationships with its extensive network of suppliers 
E)  a changing demographic picture that requires the firm to make product adaptations 
A)  a set of environmental sustainability laws that significantly impact the company's production processes 
B)  a set of laws that require the company to scale down its telemarketing calls to customers 
C)  a new technology that would ensure significant cost-cutting if implemented in the firm 
D)  building close relationships with its extensive network of suppliers 
E)  a changing demographic picture that requires the firm to make product adaptations

Which of the following is most likely true about business legislation?

The approximately 8.6 million Canadian make up the important kids, tweens, and teens markets.

Which of the following is most likely a true statement about diversity in Canada?

Resellers are distribution channel firms that help the company find customers or make sales to them.

The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves _.

Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs.

Which of the following has the primary function of helping a company target and promote its products to the right markets?

Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the .

Which of the following is most likely a characteristic of Generation Xers?

Demographic, economic, natural, technological, political, and cultural forces form the _ of an organization.

Which of the following is part of the microenvironment of a company's marketing environment?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Which of the following is most likely true about business legislation?

The approximately 8.6 million Canadian make up the important kids, tweens, and teens markets.

Which of the following is most likely a true statement about diversity in Canada?

Resellers are distribution channel firms that help the company find customers or make sales to them.

The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves _.

Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs.

Which of the following has the primary function of helping a company target and promote its products to the right markets?

Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the .

Which of the following is most likely a characteristic of Generation Xers?

Demographic, economic, natural, technological, political, and cultural forces form the _ of an organization.

Which of the following is part of the microenvironment of a company's marketing environment?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters