Exam 1: Why Marketing Matters to You

In ethical decision making, what element of the marketing mix is affected when a firm is deciding whether or not to outsource jobs to other members of the supply chain?

Determining what default privacy settings should be built into a company website is an ethical issue that relates to the product element of the marketing mix.

According to your text, taking a marketing course can help your career in all of the following ways except

Fashion Forward Clothing Company manufactures clothes to be sold in retail stores. After the clothing is manufactured, it is shipped to wholesalers who, in turn, use transportation companies to ship the product to various retail outlets. The manufacturer, wholesaler, transportation company, and retailer all work together to create and deliver the product. This is an example of

A marketing strategy in which the firm focused on efficient processes and production to create quality products and reduce unit costs was referred to as the

The sales orientation strategy is characterized by a customer orientation that focuses on customer satisfaction.

Determining the facts in an unbiased manner is the _________ step in the ethical decision-making framework.

The process of planning, implementing, and controlling the flow of goods, services, and information between the point of origin and the point of consumption in order to meet customer requirements is called

Professionally speaking, the same marketing principles used in business settings can help you market yourself and help you to reach your professional goals.

Marketing refers to advertising and selling a product.

What impact can a successful marketing campaign have on nonprofit organizations?

Regardless of whether economic conditions are favorable or unfavorable, over __________ percent of products introduced in the marketplace will fail.

What is the key to creating value?

What step in the ethical decision-making framework is sometimes referred to as seeing through a problem to the other side?

Compare the following statements to determine which one best reflects the thinking behind the sales orientation era of marketing?

A company that institutes a loyalty program in order to reward its most loyal customers and maintain a relationship with them is practicing _________ marketing.

In a marketing sense, there is really no difference between a need and a want.

In the marketing mix, ________ decisions relate to locations, transportation, logistics, and managing the supply chain.

Compare the following statements to determine which one accurately describes the impact NAFTA has had on U.S. farmers.

The increasingly interconnected nature of the world economy is referred to as ________.