Question 1

The linked set of companies that perform or support the delivery of a company's products to customers is referred to as the _________ _________.

Accepted Answer

supply chain

Question 2

There are ________ steps in the ethical decision-making framework.

Accepted Answer

eight

Question 3

The activity of buyers and sellers trading things of value so that each is better off as a result is referred to as

Accepted Answer

A) merchandising. 
B) a marketing interchange. 
C) an exchange. 
D) bartering. 
E) personal selling. 
A) merchandising. 
B) a marketing interchange. 
C) an exchange. 
D) bartering. 
E) personal selling. E

Question 4

Having an efficient supply chain is directly related to which element of value?

Accepted Answer

A) creating value 
B) communicating value 
C) marketing value 
D) delivering value 
E) forecasting value 
A) creating value 
B) communicating value 
C) marketing value 
D) delivering value 
E) forecasting value

Question 5

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the ________ ________.

Accepted Answer

The answer of The combination of activities that represent everything...

Question 6

Which era in the history of marketing began in the early years of the United States and lasted until the mid-1920s when the growth in production outpaced consumer demand?

Accepted Answer

A) sales orientation 
B) marketing concept 
C) customer orientation 
D) relationship marketing 
E) production orientation 
A) sales orientation 
B) marketing concept 
C) customer orientation 
D) relationship marketing 
E) production orientation

Question 7

In marketing, an exchange refers to

Accepted Answer

A) updating or replacing a nonprofitable product in hopes of generating more revenue. 
B) buyers and sellers trading things of value so that each is better off as a result. 
C) replacing a noneffective form of advertising for a more effective one. 
D) the money paid by a consumer for a product or service. 
E) two people bartering products and services for other products and services. 
A) updating or replacing a nonprofitable product in hopes of generating more revenue. 
B) buyers and sellers trading things of value so that each is better off as a result. 
C) replacing a noneffective form of advertising for a more effective one. 
D) the money paid by a consumer for a product or service. 
E) two people bartering products and services for other products and services.

Question 8

Regardless of market conditions, most new products introduced in the marketplace are successful.

Accepted Answer

A) True 
 B)False

Question 9

The four Ps are more formally referred to as the marketing

Accepted Answer

A) concept. 
B) mix. 
C) dimensions. 
D) matrix. 
E) framework. 
A) concept. 
B) mix. 
C) dimensions. 
D) matrix. 
E) framework.

Question 10

A ________ is the set of companies that allows products to flow from the source to the consumers, whereas ________ is the actual management process of planning, implementing, and controlling such flow.

Accepted Answer

A) supply chain; logistics 
B) channels; supervising 
C) logistics; management 
D) logistics; supple chain 
E) supply chain; supervising 
A) supply chain; logistics 
B) channels; supervising 
C) logistics; management 
D) logistics; supple chain 
E) supply chain; supervising

Question 11

The practice of measuring, managing, and analyzing market performance is referred to as logistics.

Accepted Answer

A) True 
 B)False

Question 12

As a way to measure, manage, and analyze performance, marketing _________ is an essential tool for helping organizations make better decisions.

Accepted Answer

The answer of As a way to measure, manage, and...

Question 13

The question, "Should jobs be outsourced to other members of the supply chain?" relates to the ________ element of the marketing mix.

Accepted Answer

The answer of The question, "Should jobs be outsourced to...

Question 14

What term is used to describe the increasingly interconnected nature of the world economy?

Accepted Answer

A) relationship marketing 
B) internationalization 
C) globalization 
D) the marketing mix 
E) the World Wide Web 
A) relationship marketing 
B) internationalization 
C) globalization 
D) the marketing mix 
E) the World Wide Web

Question 15

According to your text, what is the most basic concept in marketing?

Accepted Answer

A) satisfying the needs of stakeholders 
B) streamlining production costs to generate maximum profits 
C) determining the best advertising outlet for a product 
D) determining the difference between consumer needs and wants 
E) getting all members of an organization to agree on a marketing plan 
A) satisfying the needs of stakeholders 
B) streamlining production costs to generate maximum profits 
C) determining the best advertising outlet for a product 
D) determining the difference between consumer needs and wants 
E) getting all members of an organization to agree on a marketing plan

Question 16

After listening to customer requests for more travel routes to midwestern cities, Econo Airlines has added routes to both Columbus and Indianapolis. By providing its customers with benefits that meet their needs, Econo Airlines is providing

Accepted Answer

A) customer value. 
B) benefit segmentation. 
C) a marketing mix. 
D) benefit marketing. 
E) customer service. 
A) customer value. 
B) benefit segmentation. 
C) a marketing mix. 
D) benefit marketing. 
E) customer service.

Question 17

The marketing concept is a strategy that utilizes all aspects of marketing in order to satisfy customer needs.

Accepted Answer

A) True 
 B)False

Question 18

What type of human need is shaped by personality, culture, or buying situation?

Accepted Answer

A) a necessity 
B) a want 
C) a craving 
D) a demand 
E) an emergency 
A) a necessity 
B) a want 
C) a craving 
D) a demand 
E) an emergency

Question 19

The marketing concept strategy was short lived, giving way to what is the dominant strategy in today's marketplace, that of sales orientation.

Accepted Answer

A) True 
 B)False

Question 20

The element of the marketing mix that is also known as distribution is

Accepted Answer

A) price. 
B) profit. 
C) promotion. 
D) place. 
E) product. 
A) price. 
B) profit. 
C) promotion. 
D) place. 
E) product.

The linked set of companies that perform or support the delivery of a company's products to customers is referred to as the _ _.

There are ________ steps in the ethical decision-making framework.

The activity of buyers and sellers trading things of value so that each is better off as a result is referred to as

Having an efficient supply chain is directly related to which element of value?

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the .

Which era in the history of marketing began in the early years of the United States and lasted until the mid-1920s when the growth in production outpaced consumer demand?

In marketing, an exchange refers to

Regardless of market conditions, most new products introduced in the marketplace are successful.

The four Ps are more formally referred to as the marketing

A is the set of companies that allows products to flow from the source to the consumers, whereas is the actual management process of planning, implementing, and controlling such flow.

The practice of measuring, managing, and analyzing market performance is referred to as logistics.

As a way to measure, manage, and analyze performance, marketing _________ is an essential tool for helping organizations make better decisions.

The question, "Should jobs be outsourced to other members of the supply chain?" relates to the ________ element of the marketing mix.

What term is used to describe the increasingly interconnected nature of the world economy?

According to your text, what is the most basic concept in marketing?

After listening to customer requests for more travel routes to midwestern cities, Econo Airlines has added routes to both Columbus and Indianapolis. By providing its customers with benefits that meet their needs, Econo Airlines is providing

The marketing concept is a strategy that utilizes all aspects of marketing in order to satisfy customer needs.

What type of human need is shaped by personality, culture, or buying situation?

The marketing concept strategy was short lived, giving way to what is the dominant strategy in today's marketplace, that of sales orientation.

The element of the marketing mix that is also known as distribution is

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

Exam 1: Why Marketing Matters to You

The linked set of companies that perform or support the delivery of a company's products to customers is referred to as the _________ _________.

There are ________ steps in the ethical decision-making framework.

The activity of buyers and sellers trading things of value so that each is better off as a result is referred to as

Having an efficient supply chain is directly related to which element of value?

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the ________ ________.

Which era in the history of marketing began in the early years of the United States and lasted until the mid-1920s when the growth in production outpaced consumer demand?

In marketing, an exchange refers to

Regardless of market conditions, most new products introduced in the marketplace are successful.

The four Ps are more formally referred to as the marketing

A ________ is the set of companies that allows products to flow from the source to the consumers, whereas ________ is the actual management process of planning, implementing, and controlling such flow.

The practice of measuring, managing, and analyzing market performance is referred to as logistics.

As a way to measure, manage, and analyze performance, marketing _________ is an essential tool for helping organizations make better decisions.

The question, "Should jobs be outsourced to other members of the supply chain?" relates to the ________ element of the marketing mix.

What term is used to describe the increasingly interconnected nature of the world economy?

According to your text, what is the most basic concept in marketing?

After listening to customer requests for more travel routes to midwestern cities, Econo Airlines has added routes to both Columbus and Indianapolis. By providing its customers with benefits that meet their needs, Econo Airlines is providing

The marketing concept is a strategy that utilizes all aspects of marketing in order to satisfy customer needs.

What type of human need is shaped by personality, culture, or buying situation?

The marketing concept strategy was short lived, giving way to what is the dominant strategy in today's marketplace, that of sales orientation.

The element of the marketing mix that is also known as distribution is

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

The linked set of companies that perform or support the delivery of a company's products to customers is referred to as the _ _.

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the .

A is the set of companies that allows products to flow from the source to the consumers, whereas is the actual management process of planning, implementing, and controlling such flow.