Exam 6: Product Development

The specific combination of goods, services, or ideas that a firm offers to its target market is referred to as

A good or a service will likely fail to be profitable if which adopter does not purchase the product?

According to your text, three factors are responsible for the rapid rise in new product development. They are faster and more economical transportation, the advent of electronic communication, and

The final stage of the new-product development process is the product ________.

In terms of risk to the manufacturer, revamped products

A ________ is the specific combination of goods, services, or ideas that a firm offers to its target market to enrich the lives of consumers by providing designs, features, and functions that people need and want.

The stage in the consumer adoption process where the customer thinks about the product's value and whether to try it out is the ________ stage.

If a product idea is deemed to have the potential of being profitable in the business analysis stage, then it moves on to the ________ stage.

In marketing terms, the care you receive when you visit your family dentist is an example of

During the ________ marketing stage, the firm tests not only the product itself but also the marketing strategy related to it.

The highest level of risk for new-product development occurs when products fail to generate sales or prove to be dangerous and defective.

Campbell's offers consumers many choices of canned soups. This group of related products marketed by Campbell's is its

Revamped products make up the smallest percentage of new products but carry the most risk for the company introducing them.

Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is called ________ ________.

It is during the ________ ________ stage of new-product development that the company often ends up rejecting most new goods and services.

Estimating the cost of a product, identifying the price at which a product will be sold, and estimating the demand for a product all take place in which stage of the new-product development process?

When Shriners Hospitals advertises "Love to the rescue" it is marketing

A local company is in the process of a new-product development. It is currently using information from a SWOT analysis to determine what new products are able to strengthen its position in the marketing environment. In what stage is this local company in?

Older and less educated than other types of adopters, ________ tend to be tied to tradition, and are not easily motivated by promotional strategies.

Sales and profits of the cleaning business that you own have been flat over the past two to three years. You want to offer some new services but have been having difficulty coming up with some new ideas. What are some of the sources of new service ideas that you can seek out?