Exam 1: Why Marketing Matters to You

The _________ orientation era started in the mid-1920s and continued until the end of World War II.

In marketing, states of felt deprivation are referred to as

As an American small business owner, why would you want to think global in developing your marketing plan?

_________ is the process of coordinating the flow of goods, information, and services among members of the supply chain.

You have recently been hired by Complete Logistics. In your new role, you must coordinate and manage the transportation of the products between suppliers. Which element of the marketing mix does your job represent?

On a personal level, as you begin looking for a job after you graduate, it will be critical for you to know how to ________ value in order to secure job opportunities and interviews that will lead to a job.

________ marketing is a marketing strategy that consciously addresses customers, markets, and competition throughout the world.

The _________ concept reflects the idea that the long-term success for a firm must include a company-wide effort to satisfy customer needs.

The marketing strategy that focuses on attracting, maintaining, and enhancing customer relationships is called ________ ________.

Your text defines ethics as moral standards expected by