Exam 4: Consumer Behavior

Anthony is looking for a health club to join. He does not care if the health club has a swimming pool, juice bar, or fitness classes, what he does care about is that the club is open late in the evening and has extensive free weights and weight-lifting machines. These attributes that Anthony considers most important are referred to as his

Daniel Kahneman's mode of thought referred to as System 1 can be described as

A _________ is a profit-oriented individual or organization that use purchased goods and services to produce other products or to facilitate their daily operations.

The family life cycle describes the distinct family-related phases that an individual progresses through over the course of his or her life.

The set of distinctive characteristics that lead an individual to respond in a consistent way to certain situations is referred to as that individual's

In Maslow's hierarchy of needs, what type of need must be satisfied first before a person will seek to satisfy any other need?

Influencing the cognitive component of someone's attitude depends upon altering that person's

Purchasing agents derive much of their power within the buying center through which role?

The first stage in the consumer decision-making process is

Marketers can capitalize on consumer learning by designing marketing strategies that

The sale of goods or merchandise to retailers-industrial, commercial, institutional, or other professional business users-or to other wholesalers is referred to as

Which factor is unique to B₂B buying and is not typically found in B₂C buying?

Maslow's hierarchy of needs seeks to explain how ________ affect consumer behavior.

Purchases made in a retail outlet that are different from those the consumer planned prior to entering the store are called

When it comes to selling cellos, marketers would seek the endorsement of Yo-Yo Ma, because he would be an opinion leader for that product.

The group of people within an organization who are involved in a purchase decision make up what is known as the _________ _________.

Business marketers typically deal with far ________ buyers than consumer marketers.

Which subculture self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity?

The need for status, recognition, fame, and prestige are all types of higher esteem needs.

Which is an example of a System 2 way of thinking?