Question 1

Some types of promotions (e.g., sweepstakes) may have a very negative image in certain countries.

Accepted Answer

A) True 
 B)False

Question 2

Export advertising delivers all the benefits of standardized campaigns.

Accepted Answer

A) True 
 B)False

Question 3

Language is not a major barrier in international advertising.

Accepted Answer

A) True 
 B)False

Question 4

In international marketing, numerous promotional efforts misfire because of _____ -related problems.

Accepted Answer

A) politics 
B) technology 
C) transfer 
D) transaction 
E) language 
A) politics 
B) technology 
C) transfer 
D) transaction 
E) language

Question 5

Ad regulations governing the advertising of cigarettes would probably fall under which of the following advertising regulation categories?

Accepted Answer

A) advertising of "vice products" and pharmaceuticals. 
B) comparative advertising. 
C) content of advertising messages. 
D) advertising targeting children. 
E) none of the above. 
A) advertising of "vice products" and pharmaceuticals. 
B) comparative advertising. 
C) content of advertising messages. 
D) advertising targeting children. 
E) none of the above.

Question 6

Mass direct mail advertising is above-the-line communication.

Accepted Answer

A) True 
 B)False

Question 7

If promotional dollars are aimed at the middlemen, then the strategy is described as being a _____ strategy.

Accepted Answer

A) push 
B) pull 
C) conventional 
D) vertical 
E) horizontal 
A) push 
B) pull 
C) conventional 
D) vertical 
E) horizontal

Question 8

When an agency works with a company's competitor, concern regarding confidentiality is unfounded.

Accepted Answer

A) True 
 B)False

Question 9

What situations are conducive to localization of advertising from the viewpoint of the international advertiser?

Accepted Answer

Several factors entice international adv

Question 10

If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising budget forms?

Accepted Answer

A) percentage of sales 
B) competitive parity 
C) all-you-can-afford 
D) objective-and-task 
E) marginal increment 
A) percentage of sales 
B) competitive parity 
C) all-you-can-afford 
D) objective-and-task 
E) marginal increment

Question 11

In international marketing, numerous promotional efforts misfire because of language-related problems.

Accepted Answer

A) True 
 B)False

Question 12

Caucasians are not allowed to appear in Malaysian TV commercials.

Accepted Answer

A) True 
 B)False

Question 13

One obvious cure for misinterpreted meanings of advertising slogans in foreign countries is to reduce the usage of slogans.

Accepted Answer

A) True 
 B)False

Question 14

How should marketers cope with advertising regulations?

Accepted Answer

Possible actions include:
a.Ke

Question 15

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest solution to the problem?

Accepted Answer

A) involve ad agencies from the company's domestic environment. 
B) involve ad agencies from the host country's environment. 
C) check with government officials. 
D) employ foreign language specialists for all markets. 
E) don't worry about it, the problem usually corrects itself. 
A) involve ad agencies from the company's domestic environment. 
B) involve ad agencies from the host country's environment. 
C) check with government officials. 
D) employ foreign language specialists for all markets. 
E) don't worry about it, the problem usually corrects itself.

Question 16

A major obstacle in many emerging markets is the overall quality of the local media.

Accepted Answer

A) True 
 B)False

Question 17

Given that advertising regulations not only govern advertising in foreign markets but can also create difficulties, how can marketers cope? All of the following are valid suggestions except:

Accepted Answer

A) keep track of regulations and pending legislation. 
B) challenge regulations in court. 
C) adapt the marketing mix strategy. 
D) try to circumvent the regulation by using local advertisers. 
E) lobby for favorable regulations or results. 
A) keep track of regulations and pending legislation. 
B) challenge regulations in court. 
C) adapt the marketing mix strategy. 
D) try to circumvent the regulation by using local advertisers. 
E) lobby for favorable regulations or results.

Question 18

If promotional dollars are aimed at the trade or distributor, then the strategy is described as being a _____ strategy.

Accepted Answer

A) push 
B) pull 
C) conventional 
D) vertical 
E) horizontal 
A) push 
B) pull 
C) conventional 
D) vertical 
E) horizontal

Question 19

All of the following are strategies for dealing with translation problems in a foreign market except:

Accepted Answer

A) involve ad agencies from the host country's environment. 
B) don't translate the message for the foreign market. 
C) add foreign language subtitles. 
D) use voice-overs that use foreign slang. 
E) check with foreign officials. 
A) involve ad agencies from the host country's environment. 
B) don't translate the message for the foreign market. 
C) add foreign language subtitles. 
D) use voice-overs that use foreign slang. 
E) check with foreign officials.

Question 20

In markets that were entered very recently, the main objective is to demonstrate the benefits of the product.

Accepted Answer

A) True 
 B)False

Some types of promotions (e.g., sweepstakes) may have a very negative image in certain countries.

Export advertising delivers all the benefits of standardized campaigns.

Language is not a major barrier in international advertising.

In international marketing, numerous promotional efforts misfire because of _____ -related problems.

Ad regulations governing the advertising of cigarettes would probably fall under which of the following advertising regulation categories?

Mass direct mail advertising is above-the-line communication.

If promotional dollars are aimed at the middlemen, then the strategy is described as being a _____ strategy.

When an agency works with a company's competitor, concern regarding confidentiality is unfounded.

What situations are conducive to localization of advertising from the viewpoint of the international advertiser?

If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising budget forms?

In international marketing, numerous promotional efforts misfire because of language-related problems.

Caucasians are not allowed to appear in Malaysian TV commercials.

One obvious cure for misinterpreted meanings of advertising slogans in foreign countries is to reduce the usage of slogans.

How should marketers cope with advertising regulations?

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest solution to the problem?

A major obstacle in many emerging markets is the overall quality of the local media.

Given that advertising regulations not only govern advertising in foreign markets but can also create difficulties, how can marketers cope? All of the following are valid suggestions except:

If promotional dollars are aimed at the trade or distributor, then the strategy is described as being a _____ strategy.

All of the following are strategies for dealing with translation problems in a foreign market except:

In markets that were entered very recently, the main objective is to demonstrate the benefits of the product.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 13: Global Communication Strategies

Some types of promotions (e.g., sweepstakes) may have a very negative image in certain countries.

Export advertising delivers all the benefits of standardized campaigns.

Language is not a major barrier in international advertising.

In international marketing, numerous promotional efforts misfire because of _____ -related problems.

Ad regulations governing the advertising of cigarettes would probably fall under which of the following advertising regulation categories?

Mass direct mail advertising is above-the-line communication.

If promotional dollars are aimed at the middlemen, then the strategy is described as being a _____ strategy.

When an agency works with a company's competitor, concern regarding confidentiality is unfounded.

What situations are conducive to localization of advertising from the viewpoint of the international advertiser?

If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising budget forms?

In international marketing, numerous promotional efforts misfire because of language-related problems.

Caucasians are not allowed to appear in Malaysian TV commercials.

One obvious cure for misinterpreted meanings of advertising slogans in foreign countries is to reduce the usage of slogans.

How should marketers cope with advertising regulations?

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest solution to the problem?

A major obstacle in many emerging markets is the overall quality of the local media.

Given that advertising regulations not only govern advertising in foreign markets but can also create difficulties, how can marketers cope? All of the following are valid suggestions except:

If promotional dollars are aimed at the trade or distributor, then the strategy is described as being a _____ strategy.

All of the following are strategies for dealing with translation problems in a foreign market except:

In markets that were entered very recently, the main objective is to demonstrate the benefits of the product.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters