Question 1

High cost-per-thousand (CPMs) are found in areas that have a high per capita _____.

Accepted Answer

A) LMP 
B) ZNP 
C) MMP 
D) GNP 
E) PPP 
A) LMP 
B) ZNP 
C) MMP 
D) GNP 
E) PPP

Question 2

The most popular budgeting rule is the so-called competitive parity method.

Accepted Answer

A) True 
 B)False

Question 3

With respect to budget forms that can be used in advertising, the _____ method uses competition's spending as a benchmark and provides the measure of the optimal spending amount.

Accepted Answer

The answer of With respect to budget forms that can...

Question 4

All of the following are risks associated with event sponsorship except:

Accepted Answer

A) nonsponsors can come in. 
B) too many sponsorships might be sold. 
C) there might be clutter among the sponsors and their messages. 
D) the sponsorship might be too expensive for the number of people that show up. 
E) adequate protection of the sponsorship. 
A) nonsponsors can come in. 
B) too many sponsorships might be sold. 
C) there might be clutter among the sponsors and their messages. 
D) the sponsorship might be too expensive for the number of people that show up. 
E) adequate protection of the sponsorship.

Question 5

Most countries stipulate laws and regulations that the advertising industry must respect.

Accepted Answer

A) True 
 B)False

Question 6

The media landscape differs across countries and regions by these factors:

Accepted Answer

A) media availability 
B) media accessibility 
C) media costs 
D) media habits 
E) all of the above 
A) media availability 
B) media accessibility 
C) media costs 
D) media habits 
E) all of the above

Question 7

If an advertiser uses field experiments (such as systematically manipulating the spending amount in different areas within the country to measure the impact of advertising on the brand's awareness, sales volume, and market share) to adjust budget expenditures, they are probably using the _____ method of budgeting for advertising expense.

Accepted Answer

A) percentage of sales 
B) competitive parity 
C) all-you-can-afford 
D) objective-and-task 
E) marginal increment 
A) percentage of sales 
B) competitive parity 
C) all-you-can-afford 
D) objective-and-task 
E) marginal increment

Question 8

An area of contention is comparative advertising, where advertisers disparage the competing brand.While such advertising practices are commonplace in the United States, other countries heavily constrain or even prohibit comparative advertising.

Accepted Answer

A) True 
 B)False

Question 9

With respect to budget forms that can be used in advertising, the _____ method simply sets the overall advertising budget as a percentage of sales.

Accepted Answer

The answer of With respect to budget forms that can...

Question 10

_____ refer to a collection of short-term incentive tools that lead to quicker and/or larger sales of a particular product by consumers or the trade.

Accepted Answer

The answer of _____ refer to a collection of short-term...

Question 11

All of the following are barriers to standardization in international advertising except:

Accepted Answer

A) cultural differences. 
B) budget. 
C) advertising regulations. 
D) differences in the degree of market development. 
E) the "Not Invented Here" syndrome. 
A) cultural differences. 
B) budget. 
C) advertising regulations. 
D) differences in the degree of market development. 
E) the "Not Invented Here" syndrome.

Question 12

Procter & Gamble has attempted to cut back on _____ strategy incentives by introducing every-day-low-pricing.

Accepted Answer

A) push 
B) pull 
C) conventional 
D) vertical 
E) horizontal 
A) push 
B) pull 
C) conventional 
D) vertical 
E) horizontal

Question 13

Mass radio advertising is above-the-line communication.

Accepted Answer

A) True 
 B)False

Question 14

Despite opposition of advertising agencies, advertisers, and media channels, rules on the advertising of tobacco and liquor products are becoming increasingly more severe.

Accepted Answer

A) True 
 B)False

Question 15

The most popular budgeting rule is the objective-and-task method.

Accepted Answer

A) True 
 B)False

Question 16

With export advertising, the creative strategy is highly centralized.

Accepted Answer

A) True 
 B)False

Question 17

Sampling, price-offs, coupons, sweepstakes, bonus packs, and trade allowances are all examples of _____.

Accepted Answer

A) advertising 
B) sales promotion 
C) direct marketing 
D) public relations 
E) publicity 
A) advertising 
B) sales promotion 
C) direct marketing 
D) public relations 
E) publicity

Question 18

All of the following explain the local nature of sales promotion for the multinational corporation except:

Accepted Answer

A) economic development. 
B) market maturity. 
C) cultural perceptions. 
D) trade structure. 
E) new product development. 
A) economic development. 
B) market maturity. 
C) cultural perceptions. 
D) trade structure. 
E) new product development.

Question 19

Translation errors include:

Accepted Answer

A) simple carelessness. 
B) multiple-meaning words. 
C) idioms. 
D) all of the above. 
E) none of the above. 
A) simple carelessness. 
B) multiple-meaning words. 
C) idioms. 
D) all of the above. 
E) none of the above.

Question 20

Idioms that use slang from one country to another may inadvertently lead to embarrassing meanings in the host country.

Accepted Answer

A) True 
 B)False

High cost-per-thousand (CPMs) are found in areas that have a high per capita _____.

The most popular budgeting rule is the so-called competitive parity method.

With respect to budget forms that can be used in advertising, the _____ method uses competition's spending as a benchmark and provides the measure of the optimal spending amount.

All of the following are risks associated with event sponsorship except:

Most countries stipulate laws and regulations that the advertising industry must respect.

The media landscape differs across countries and regions by these factors:

An area of contention is comparative advertising, where advertisers disparage the competing brand.While such advertising practices are commonplace in the United States, other countries heavily constrain or even prohibit comparative advertising.

With respect to budget forms that can be used in advertising, the _____ method simply sets the overall advertising budget as a percentage of sales.

_____ refer to a collection of short-term incentive tools that lead to quicker and/or larger sales of a particular product by consumers or the trade.

All of the following are barriers to standardization in international advertising except:

Procter & Gamble has attempted to cut back on _____ strategy incentives by introducing every-day-low-pricing.

Mass radio advertising is above-the-line communication.

Despite opposition of advertising agencies, advertisers, and media channels, rules on the advertising of tobacco and liquor products are becoming increasingly more severe.

The most popular budgeting rule is the objective-and-task method.

With export advertising, the creative strategy is highly centralized.

Sampling, price-offs, coupons, sweepstakes, bonus packs, and trade allowances are all examples of _____.

All of the following explain the local nature of sales promotion for the multinational corporation except:

Translation errors include:

Idioms that use slang from one country to another may inadvertently lead to embarrassing meanings in the host country.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 13: Global Communication Strategies

High cost-per-thousand (CPMs) are found in areas that have a high per capita _____.

The most popular budgeting rule is the so-called competitive parity method.

With respect to budget forms that can be used in advertising, the _____ method uses competition's spending as a benchmark and provides the measure of the optimal spending amount.

All of the following are risks associated with event sponsorship except:

Most countries stipulate laws and regulations that the advertising industry must respect.

The media landscape differs across countries and regions by these factors:

An area of contention is comparative advertising, where advertisers disparage the competing brand.While such advertising practices are commonplace in the United States, other countries heavily constrain or even prohibit comparative advertising.

With respect to budget forms that can be used in advertising, the _____ method simply sets the overall advertising budget as a percentage of sales.

_____ refer to a collection of short-term incentive tools that lead to quicker and/or larger sales of a particular product by consumers or the trade.

All of the following are barriers to standardization in international advertising except:

Procter & Gamble has attempted to cut back on _____ strategy incentives by introducing every-day-low-pricing.

Mass radio advertising is above-the-line communication.

Despite opposition of advertising agencies, advertisers, and media channels, rules on the advertising of tobacco and liquor products are becoming increasingly more severe.

The most popular budgeting rule is the objective-and-task method.

With export advertising, the creative strategy is highly centralized.

Sampling, price-offs, coupons, sweepstakes, bonus packs, and trade allowances are all examples of _____.

All of the following explain the local nature of sales promotion for the multinational corporation except:

Translation errors include:

Idioms that use slang from one country to another may inadvertently lead to embarrassing meanings in the host country.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters