Question 1

Which of the following does not describe mobile marketing?

Accepted Answer

A) It refers to ads on the sides of trucks and buses. 
B) Mobile marketing cannot interact with consumers. 
C) It fosters top-of-mind brand awareness. 
D) It increases customer involvement. 
E) Both A and B 
A) It refers to ads on the sides of trucks and buses. 
B) Mobile marketing cannot interact with consumers. 
C) It fosters top-of-mind brand awareness. 
D) It increases customer involvement. 
E) Both A and B

Question 2

Product placement is generally free for the firm providing the product.In fact, firms may pay to use their products.

Accepted Answer

A) True 
 B)False

Question 3

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.One dimension refers to the degree of inequality that is seen as acceptable within the country.This dimension would best be described as:

Accepted Answer

A) power distance. 
B) long-termism. 
C) uncertainty avoidance. 
D) individualism. 
E) masculinity. 
A) power distance. 
B) long-termism. 
C) uncertainty avoidance. 
D) individualism. 
E) masculinity.

Question 4

Worldwide, digital is the most popular platform for advertising, followed by television.

Accepted Answer

A) True 
 B)False

Question 5

One can identify three different types of _____: simple carelessness, multiple-meaning words, and idioms.

Accepted Answer

The answer of One can identify three different types of...

Question 6

Language barriers can occur through translation problems.The most common of these translation difficulties are due to _____, multiple-meaning words, and idioms.

Accepted Answer

The answer of Language barriers can occur through translation problems.The...

Question 7

Sponsorship is one of the fastest growing promotion tools.

Accepted Answer

A) True 
 B)False

Question 8

How do you choose an advertising agency overseas?

Accepted Answer

The following options should be consider

Question 9

Event sponsorship is one of the fastest growing promotional tools.Give examples of event sponsorship, and discuss the potential advantages and risks the practice offers marketers.

Accepted Answer

Participating companies typically pay ca

Question 10

There are a variety of formats for creating international advertising.With _____ advertising, guidelines are given to local affiliates concerning the execution of the advertising.The guidelines are then conveyed via the company's website, manuals, or multimedia materials.

Accepted Answer

A) export 
B) import 
C) prototype (pattern) 
D) concept cooperation 
E) psychological 
A) export 
B) import 
C) prototype (pattern) 
D) concept cooperation 
E) psychological

Question 11

In the competitive parity rule, advertisers do not use competitors' advertising spending as a benchmark.

Accepted Answer

A) True 
 B)False

Question 12

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets, cultural constraints can pose huge difficulties.The trickiest problem within this category is usually posed by:

Accepted Answer

A) the government. 
B) trade unions. 
C) environmental rights groups. 
D) women. 
E) the host country's religion(s). 
A) the government. 
B) trade unions. 
C) environmental rights groups. 
D) women. 
E) the host country's religion(s).

Question 13

In the domain of advertising, _____ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven successful in other markets.

Accepted Answer

The answer of In the domain of advertising, _____ means...

Question 14

Percentage of sales is one of the simplest way to set an advertising budget

Accepted Answer

A) True 
 B)False

Question 15

Language barriers can occur through translation problems.If the original slogan was "Body by Fisher" and the translation was "Corpse by Fisher," the problem with translation was probably due to a problem idiom.

Accepted Answer

A) True 
 B)False

Question 16

Of the factors encouraging companies to standardize their advertising campaigns, the most appealing one is having a consistent image.

Accepted Answer

A) True 
 B)False

Question 17

List and discuss the major challenges faced by international advertisers.

Accepted Answer

To answer this question, the students sh

Question 18

With respect to budget forms for advertising, the _____ method simply sets the overall advertising budget based on either past or expected sales revenue.

Accepted Answer

A) percentage of sales 
B) competitive parity 
C) all-you-can-afford 
D) objective-and-task 
E) marginal increment 
A) percentage of sales 
B) competitive parity 
C) all-you-can-afford 
D) objective-and-task 
E) marginal increment

Question 19

When screening ad agencies, all of the following criteria might be used except:

Accepted Answer

A) market coverage. 
B) cost of agency talent and expense. 
C) quality of coverage. 
D) expertise with developing a central international campaign. 
E) scope and quality of support services. 
A) market coverage. 
B) cost of agency talent and expense. 
C) quality of coverage. 
D) expertise with developing a central international campaign. 
E) scope and quality of support services.

Question 20

The Swiss luxury watchmaker TAG Heuer used the tag line "Don't crack under pressure" without translating it in each of its markets.

Accepted Answer

A) True 
 B)False

Which of the following does not describe mobile marketing?

Product placement is generally free for the firm providing the product.In fact, firms may pay to use their products.

Worldwide, digital is the most popular platform for advertising, followed by television.

One can identify three different types of _____: simple carelessness, multiple-meaning words, and idioms.

Language barriers can occur through translation problems.The most common of these translation difficulties are due to _____, multiple-meaning words, and idioms.

Sponsorship is one of the fastest growing promotion tools.

How do you choose an advertising agency overseas?

Event sponsorship is one of the fastest growing promotional tools.Give examples of event sponsorship, and discuss the potential advantages and risks the practice offers marketers.

There are a variety of formats for creating international advertising.With _____ advertising, guidelines are given to local affiliates concerning the execution of the advertising.The guidelines are then conveyed via the company's website, manuals, or multimedia materials.

In the competitive parity rule, advertisers do not use competitors' advertising spending as a benchmark.

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets, cultural constraints can pose huge difficulties.The trickiest problem within this category is usually posed by:

In the domain of advertising, _____ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven successful in other markets.

Percentage of sales is one of the simplest way to set an advertising budget

Language barriers can occur through translation problems.If the original slogan was "Body by Fisher" and the translation was "Corpse by Fisher," the problem with translation was probably due to a problem idiom.

Of the factors encouraging companies to standardize their advertising campaigns, the most appealing one is having a consistent image.

List and discuss the major challenges faced by international advertisers.

With respect to budget forms for advertising, the _____ method simply sets the overall advertising budget based on either past or expected sales revenue.

When screening ad agencies, all of the following criteria might be used except:

The Swiss luxury watchmaker TAG Heuer used the tag line "Don't crack under pressure" without translating it in each of its markets.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 13: Global Communication Strategies

Which of the following does not describe mobile marketing?

Product placement is generally free for the firm providing the product.In fact, firms may pay to use their products.

Worldwide, digital is the most popular platform for advertising, followed by television.

One can identify three different types of _____: simple carelessness, multiple-meaning words, and idioms.

Language barriers can occur through translation problems.The most common of these translation difficulties are due to _____, multiple-meaning words, and idioms.

Sponsorship is one of the fastest growing promotion tools.

How do you choose an advertising agency overseas?

Event sponsorship is one of the fastest growing promotional tools.Give examples of event sponsorship, and discuss the potential advantages and risks the practice offers marketers.

There are a variety of formats for creating international advertising.With _____ advertising, guidelines are given to local affiliates concerning the execution of the advertising.The guidelines are then conveyed via the company's website, manuals, or multimedia materials.

In the competitive parity rule, advertisers do not use competitors' advertising spending as a benchmark.

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets, cultural constraints can pose huge difficulties.The trickiest problem within this category is usually posed by:

In the domain of advertising, _____ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven successful in other markets.

Percentage of sales is one of the simplest way to set an advertising budget

Language barriers can occur through translation problems.If the original slogan was "Body by Fisher" and the translation was "Corpse by Fisher," the problem with translation was probably due to a problem idiom.

Of the factors encouraging companies to standardize their advertising campaigns, the most appealing one is having a consistent image.

List and discuss the major challenges faced by international advertisers.

With respect to budget forms for advertising, the _____ method simply sets the overall advertising budget based on either past or expected sales revenue.

When screening ad agencies, all of the following criteria might be used except:

The Swiss luxury watchmaker TAG Heuer used the tag line "Don't crack under pressure" without translating it in each of its markets.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters