Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology
Exam 1: Setting the Stage: Technology and the Modern Enterprise59 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers78 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems70 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits94 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager78 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction38 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud93 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World71 Questions
Exam 9: Social Media, Peer Production, and Web 20111 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology43 Questions
Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph103 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry52 Questions
Exam 13: Understanding Software: a Primer for Managers75 Questions
Exam 14: Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts84 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage97 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications82 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else89 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity137 Questions
Select questions type
_______ mayor has voiced support for Uber, seeing it as a safe and popular service among citizens and city visitors.
Free
(Short Answer)
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Correct Answer:
Boston's
Given examples of firms in the sharing economy that focus on the following categories: goods, transportation, and capital provision. List markets challenged in each of these areas.
Free
(Essay)
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Correct Answer:
Firms providing physical goods include: Zilok (disrupting firms that sell tools and other products Zilok offers for rent), RentTheRunway (disrupting any firm that sells fashions), and Chegg (disrupting textbook sales). Transportation services are provided by Uber and Lyft (disrupting taxi firms), and car rental is provided by ZipCar and Turo (which may make it less necessary to own a car).
GM has invested half a billion dollars in Uber-competitor ______.
Free
(Short Answer)
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Correct Answer:
Lyft .
Uber's commitment to data allow the firm to:
a. cut prices
b. attract new drivers
c. grow and expand the firm
d. all of the above
e. none of the above
(Short Answer)
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Which of the following is *not* an example of larger, conventional firms working with sharing economy startups?
(Multiple Choice)
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While some fear Airbnb is taking jobs away from hotel chains, the firm is also creating jobs and driving demand for a whole array of platform-enhancing services, including photographers, key-exchange coordinators, in-home chefs, house cleaners, and ride-sharing services.
(True/False)
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Payment continues to represent a barrier to widespread adoption of the sharing economy, since many consumers feel uncomfortable exchanging cash or financial information with strangers.
(True/False)
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Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb's CEO gather additional intelligence on how the firm was being used?
(Multiple Choice)
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While unions and hotel chains might not like Airbnb and feel threatened by its offerings, Airbnb is legal in nearly every market worldwide since private citizens are fully empowered to rent property that they own.
(True/False)
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Citizen suppliers in the sharing economy may find their _______ costs increase due to increased product use and an increase in perceived risk over time.
(Short Answer)
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How does Airbnb improve customer and renter trust while reducing risks that its platform will be used for illegal purposes?
(Essay)
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Uber claims the firm's growth is minting over 500 new jobs a month.
(True/False)
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Prof. Juliet Schor says that businesses considered to be part of the _________________ can involve the recirculation of goods, increased utilization of durable assets, exchange of services, or the sharing of productive assets
(Short Answer)
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General Motors/OnStar successfully partnered with car-sharing service RelayRides (now called Turo).
(True/False)
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Surge pricing allows Uber to increase the supply of drivers when demand is high.
(True/False)
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An Uber-commissioned study claims the firm's impact on the US economy tops $____________ a year.
(Multiple Choice)
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What is the difference between collaborative consumption firms Zilok and Chegg.
(Multiple Choice)
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Which of the following is *not* true regarding the competitive dynamics of most sharing economy marketplaces?
(Multiple Choice)
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