Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

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_______ mayor has voiced support for Uber, seeing it as a safe and popular service among citizens and city visitors.

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Boston's

Given examples of firms in the sharing economy that focus on the following categories: goods, transportation, and capital provision. List markets challenged in each of these areas.

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Firms providing physical goods include: Zilok (disrupting firms that sell tools and other products Zilok offers for rent), RentTheRunway (disrupting any firm that sells fashions), and Chegg (disrupting textbook sales). Transportation services are provided by Uber and Lyft (disrupting taxi firms), and car rental is provided by ZipCar and Turo (which may make it less necessary to own a car).

GM has invested half a billion dollars in Uber-competitor ______.

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Lyft .

Uber's commitment to data allow the firm to: a. cut prices b. attract new drivers c. grow and expand the firm d. all of the above e. none of the above

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Social media profiles can also be used to fight online fraud.

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Which of the following is *not* an example of larger, conventional firms working with sharing economy startups?

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While some fear Airbnb is taking jobs away from hotel chains, the firm is also creating jobs and driving demand for a whole array of platform-enhancing services, including photographers, key-exchange coordinators, in-home chefs, house cleaners, and ride-sharing services.

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Payment continues to represent a barrier to widespread adoption of the sharing economy, since many consumers feel uncomfortable exchanging cash or financial information with strangers.

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Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb's CEO gather additional intelligence on how the firm was being used?

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While unions and hotel chains might not like Airbnb and feel threatened by its offerings, Airbnb is legal in nearly every market worldwide since private citizens are fully empowered to rent property that they own.

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Citizen suppliers in the sharing economy may find their _______ costs increase due to increased product use and an increase in perceived risk over time.

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has invested $300 million in ride-sharing firm Gett

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How does Airbnb improve customer and renter trust while reducing risks that its platform will be used for illegal purposes?

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Uber claims the firm's growth is minting over 500 new jobs a month.

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Prof. Juliet Schor says that businesses considered to be part of the _________________ can involve the recirculation of goods, increased utilization of durable assets, exchange of services, or the sharing of productive assets

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General Motors/OnStar successfully partnered with car-sharing service RelayRides (now called Turo).

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Surge pricing allows Uber to increase the supply of drivers when demand is high.

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An Uber-commissioned study claims the firm's impact on the US economy tops $____________ a year.

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What is the difference between collaborative consumption firms Zilok and Chegg.

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Which of the following is *not* true regarding the competitive dynamics of most sharing economy marketplaces?

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