Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

If increasingly large parts of the Web reside inside a single (and, for the most part, closed) service, innovation, __________, and exchange may suffer.

_____ refer to programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as sending or receiving data.

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

_____ is a term used to describe each time an ad is served to a user for viewing.

Why are so many of the world's poor offline?

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

Facebook's key resources for competitive advantage are the sophisticated technological tools it provides to its users.

Facebook will reduce the rank of posts that request reshares.

Firms that grow quickly may seem less risky/more likely to succeed therefore fast growth may help an entrepreneur extract better ownership terms from potential investors.

Evidence suggests that most people are accepting some degree of data sharing as long as they know that they can easily turn it off if they want to.

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

_____ is a term that refers to a closed network or single set of services controlled by one dominant firm.

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook.

A Pew Research study found that nearly _____ in ten Internet users have taken steps online to remove or mask their digital footprints on some level.

Studying Facebook provides a context for understanding which of the following: network effects platform partnerships privacy business value of social media all of the above

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

Today, mobile makes up the vast majority of Facebook advertising revenue.

Facebook COO Cheryl Sandberg came to the firm from previous employment at Yahoo?

Write a short note on how Mark Zuckerberg has retained control of Facebook.