Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

The open-source project known as ____________ was created to analyze massive amounts of raw information better than traditional, highly structured databases.

E-discovery refers to:

_____ are model building techniques where computers examine many potential solutions to a problem, iteratively modifying various mathematical models, and comparing the mutated models to search for a best alternative.

The term ____________ refers to a technology that sends messages to smartphones and other devices using a low-energy Bluetooth signal.

In database systems, a table is also known as a _____.

Firms that collect and resell data are known as:

_____ is the term used to describe some form of business exchange.

An integrated shopping experience and unified customer view across channels is sometimes referred to as _______________.

A(n) _____ is an AI system that examines data and hunts down and exposes patterns, in order to build models to exploit findings.

What is Wal-Mart's motivation for sharing data with its supply partners?

The category of AI technology used by Google to recognize patterns to improve speech recognition is known as ______________.

_____ is a language used to create and manipulate databases.

Firms that base decisions on hunches are said to be gambling, not managing.

_____ refer to databases focused on addressing the concerns of a specific problem or business unit.

It's believed that medical errors are the _____ leading cause of death in the United States.

Systems that can absorb any type of data, structured or not, from any type of source are often called schema-less.

Describe how L.L. Bean's Big Data efforts have changed and improved firm interactions with customers.

Data warehouses are composed entirely of proprietary corporate data, while data marts take advantage of data purchased from third-party firms.

What are data warehouses and data marts? What is their significance in terms of data organization?

_____ refers to the ratio of a company's annual sales to its inventory.