Chat with AIExam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
Cache is a temporary storage space used to speed computing tasks.
(35) 
VerifiedTrue
____________ is the category of online advertising that captures the most advertising dollars.
(36) VerifiedSearch advertising (or paid search)
Provide a detailed description of the search mechanism employed by Google.
(31) VerifiedThe results of a search (or query) performed by a user on Google or industry professionals refer to another search engine as organic or natural search. Search engines use different algorithms for determining the order of organic search results, but at Google the method is called PageRank. Google does not accept money for placement of links in organic search results. Instead, Web pages that have more pages linking to them are ranked higher. In addition to in-bound links, Google's organic search results also consider some 200 other signals, and the firm's search quality team is relentlessly analyzing user behavior for clues on how to tweak the system to improve accuracy.
What really happens is that you're searching what amounts to a copy of the Web that major search engines make, storing and indexing the text of online documents on their own computers. Google's index considers over one trillion URLs. To create these massive indexes, search firms use software to crawl the Web and uncover as much information as they can find. This software is referred to by several different names: software robots, spiders, and Web crawlers. Spiders start at the first page on every public server and follow every available link, traversing a Web site until all pages are uncovered.
Google crawls frequently updated sites, like those run by news organizations, as often as several times an hour. Rarely updated, less popular sites might only be reindexed every few days. The method used to crawl the Web also means that if a Web site isn't the first page on a public server, or isn't linked to from another public page, then it'll never be found.
_____ refers to the search engine results that are returned and ranked according to relevance.
(36) Microsoft has struggled to achieve profits over the last decade, despite the firm's substantial stock price increase over this period.
(38) Which of the following is a function of the Internet Advertising Bureau?
(33) What are the various types of online advertising fraud being perpetrated by fraudsters?
(37) In recent years, online advertising has been growing fast, but growth has not been as fast as the growth in television advertising.
(36) JCPenny was one of Google's largest advertisers, spending millions a month in ads, yet Google punished the firm in search rankings when it detected that Penny violated Google's policies on gaming search results.
(35) Which of the following statements holds true for search engine optimization (SEO)?
(31) What is the design and content of an advertisement referred to as?
(34) Which of the following parameters significantly influences the rank of a Web page in Google's search results?
(36) If several people use the same browser on the same computer without logging on to that machine as separate users, then all of their Web surfing activity may be mixed into the same cookie profile.
(39) Even if an advertiser is wiling to pay the highest cost-per-click rate, it still may not appear at the top of ads listed alongside Google search results.
(32) _____ is the process of creating a series of bogus Web sites, all linking back to the pages one is trying to promote.
(39) Which of the following statements holds true for the term cache?
(39) Google earns more annual advertising dollars than any other U.S. media company.
(37) Ad networks enforce exclusivity. Once a content provider selects one ad network it cannot implement other forms of advertising on its website.
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