Exam 11: CRM and SCM

List and describe the five alternatives to traditional, on-premise CRM systems. Suppose your organization cannot afford an on-premise CRM system; which of these alternatives would you choose to implement and why? In your answer, you should consider the advantages and disadvantages of each option.

________ occurs when the supplier, rather than the retailer, manages the entire inventory process for a particular product or group of products.

Forecasts are typically accurate which is why most companies utilize the push model.

________ is a strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumer's initial product or service selection.

Materion implemented a ___ CRM system.

________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service.

The higher the inventory velocity, the more satisfied the company's customers will be.

Flexe helps start-ups and small businesses compete with ____ more effectively.

The push model is also called make-to-order.

Black Diamond compared two CRM systems and found the ____ CRM system was best.

Timberland utilized ______ to allow customers to find information about products online while looking at the products in the store.

Tesco primarily had a problem with __________.

Which of the following does NOT help with managing supply chain information?

The purpose of loyalty programs is to reward past behavior.

A ________ system is a mathematical technique for estimating future sales.

Describe problems that can occur along the supply chain. What are the consequences of these problems? How can companies address these problems?

Morton's Steakhouse utilized a(n) ________ CRM system to surprise a customer with a meal.

___ is a communication standard that enables business partners to exchange routine documents electronically.

List and describe the five basic components of SCM. Explain how a company like Amazon may have used these components.

_________ is a communication standard that enables business partners to exchange routine documents electronically.