Exam 11: CRM and SCM

Customer-___ CRM applications allow customers to help themselves.

The major problem that Black Diamond wanted to solve was ________.

Cars are typically produced using the pull model.

Zara keeps most of its manufacturing capacity idle so it can respond to demand changes with more agility than its competitors.

Stockpiling is most likely to occur with ________.

Your cable company sells you package deal with internet, phone, and TV. This is an example of __________.

________ is the best-known on-demand CRM vendor.

Southwest Airlines utilized a(n) ________ CRM system to rearrange a customer's flight schedule to get to her comatose son.

The organization's numerous and diverse interactions with customers are called ___.

Boeing uses a _________-end CRM system because it ________.

Data from customer-facing and customer-touching applications are the inputs for analytical CRM systems.

You work on the assembly line of a BMW in South Carolina. This is a(n) ________ activity.

One of the attractive things about Splunk was that it consists of a single platform which made it easy for Tesco to adopt.

Customer-facing CRM applications allow customers to self-serve.

The push model is also called ________ which means the production process begins with a ________.

Which BEST describes how near field communications were leveraged by Timberland to address the issue of showrooming?

________ CRM systems are hosted by an external vendor in the vendor's data center.

The ________ component of SCM is the most metric-intensive part of the supply chain in which organizations measure quality levels, production output, and worker productivity.

Amazon is trying to expand into ________.

________ refers to erratic shifts in orders up and down the supply chain.