Exam 11: CRM and SCM

Materion implemented a new ______ system to address their business needs.

Distribution portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

Low-end CRM systems are designed for enterprises with many small customers.

Salesforce Einstein is an AI product.

A(n) ___ CRM system is one that is hosted by an external vendor in the vendor's data center.

Dell services its business customers through its distribution portal.

___ CRM systems are CRM systems whose source code is available to developers and users.

________ CRM systems are interactive systems that enable organizations to conduct communications related to sales, marketing, and customer service activities through portable devices for the purpose of building and maintaining relationships with its customers.

In the ________ component of SCM, supply chain managers create a responsive and flexible network for receiving defective, returned, or excess products back from their customers, as well as for supporting customers who have problems with delivered products.

JIT eliminates excess inventory.

________ CRM systems have source code that is available to developers and users.

Which is NOT a benefit of SugarCRM to Materion?

________ is the customer's potential revenue stream over a number of years.

One reason Zara is so successful is because it operates in the fast fashion space, which means instead of 6-month seasonal output, it commits to short-term demand forecasts of around 2 to 6 weeks.

You use FedEx and UPS to ship your products to customers. This is an example of a(n) ________ activity.

___ portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

________ is the component of an operational CRM system that automatically records all of the components in a sales transaction process.

Supply chains require material, information, and financial flows.

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

The Walmart and P&G relationship is an example of ________.