Question 1

In the past seventy years, important sexual dimorphic markers for winners of the Miss America pageant have fallen below the normal values.

Accepted Answer

A) True 
 B)False  True

Question 2

What is body cathexis?

Accepted Answer

Body cathexis is the emotional significance of some object or idea to a person and the sense that some parts of the body are more central to self-concept of others. It is important to marketing because companies can create products that appeal to consumers' desire to enhance areas of the body that tend to be more central to consumers' self-concepts.

Question 3

What is the difference between maleness and masculinity? Provide an example of both.

Accepted Answer

Masculinity is not a biological characteristic while maleness is. An example of masculinity could be that males should be "strong" and repress feelings. An example of maleness could be that the average man is taller and weighs more than the average woman.

Question 4

The four levels of the extended self are:

Accepted Answer

A)  individual, tribal, family, public. 
B)  community, family, individual, group. 
C)  family, private, public, individual. 
D)  material, ideal, reflected, aspirational. 
A)  individual, tribal, family, public. 
B)  community, family, individual, group. 
C)  family, private, public, individual. 
D)  material, ideal, reflected, aspirational.

Question 5

Simply put, the ________ includes those objects that we consider to be a part of who we are.

Accepted Answer

A)  external self 
B)  extended self 
C)  actual self 
D)  material self 
A)  external self 
B)  extended self 
C)  actual self 
D)  material self

Question 6

The "looking-glass self" is but one of many "selves" defining who we are. It is the:

Accepted Answer

A)  ideal self we wish we were as we look at ourselves in the mirror. 
B)  self we imagine others see when reacting to us. 
C)  self we visualize we will be in our older years. 
D)  self we see reflecting what our parents were. 
A)  ideal self we wish we were as we look at ourselves in the mirror. 
B)  self we imagine others see when reacting to us. 
C)  self we visualize we will be in our older years. 
D)  self we see reflecting what our parents were.

Question 7

In terms of the extended self, the level where homes may be included would be:

Accepted Answer

A)  aspirational. 
B)  family. 
C)  occupational. 
D)  group. 
A)  aspirational. 
B)  family. 
C)  occupational. 
D)  group.

Question 8

Rachael decorated her college dorm with her stuffed animals, posters of pop stars, and photos of friends and family. The ________ the objects helped her maintain her self-concept.

Accepted Answer

A)  self-completion of 
B)  constellations of 
C)  symbolic interaction of 
D)  attachment to 
A)  self-completion of 
B)  constellations of 
C)  symbolic interaction of 
D)  attachment to

Question 9

Travel commercials depict happy, attractive families enjoying a carefree vacation. Marketers hope that this will trigger a process of:

Accepted Answer

A)  impression management. 
B)  social comparison. 
C)  role identification. 
D)  symbolic interactionism. 
A)  impression management. 
B)  social comparison. 
C)  role identification. 
D)  symbolic interactionism.

Question 10

Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self-image congruence models, which of the following would be the best slogan for his product?

Accepted Answer

A)  "Isn't it Time to Act Your Age?" 
B)  "This is Not Your Children's Product" 
C)  "Enjoy Life to its Fullest" 
D)  "Better for What Ails You" 
A)  "Isn't it Time to Act Your Age?" 
B)  "This is Not Your Children's Product" 
C)  "Enjoy Life to its Fullest" 
D)  "Better for What Ails You"

Question 11

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to information provided in the text, what are these purposes?

Accepted Answer

• To separate group members from non-mem

Question 12

Define androgyny and provide an example of it.

Accepted Answer

Examples will vary.
Androgyny

Question 13

Masculinity and femininity are biologically determined characteristics.

Accepted Answer

A) True 
 B)False

Question 14

Give an example of how food preferences can differ as a function of gender.

Accepted Answer

Examples will vary.
Women eat more fruit

Question 15

Describe how ideals of beauty within a culture motivate consumers to go to great lengths to change aspects of their physical selves. Use examples of how people alter themselves to conform to current ideals of beauty.

Accepted Answer

A person's satisfaction with the physica

Question 16

In terms of the extended self, the level where cars may be included would be:

Accepted Answer

A)  individual. 
B)  prestige. 
C)  power. 
D)  physiological. 
A)  individual. 
B)  prestige. 
C)  power. 
D)  physiological.

Question 17

In terms of the ideal female body type, the ________ look has reappeared.

Accepted Answer

A)  waif 
B)  athletic 
C)  hourglass 
D)  hippy 
A)  waif 
B)  athletic 
C)  hourglass 
D)  hippy

Question 18

Explain what is meant by "self-image congruence."

Accepted Answer

Because many consumption activities are

Question 19

When Matthew assumes the virtual identity of Vlad the Conqueror and is able to see himself in a video game as an armoured attack robot, his visual character appears as a(n):

Accepted Answer

A)  avatar. 
B)  subliminal fantasy. 
C)  symbolic fantasy. 
D)  virtual representative. 
A)  avatar. 
B)  subliminal fantasy. 
C)  symbolic fantasy. 
D)  virtual representative.

Question 20

A distorted body image has been linked to eating disorders. People with ________ see themselves as being too fat and they virtually starve themselves in the quest for thinness.

Accepted Answer

A)  hypochondria 
B)  fattism 
C)  anorexia 
D)  an ideal self 
A)  hypochondria 
B)  fattism 
C)  anorexia 
D)  an ideal self

In the past seventy years, important sexual dimorphic markers for winners of the Miss America pageant have fallen below the normal values.

What is body cathexis?

What is the difference between maleness and masculinity? Provide an example of both.

The four levels of the extended self are:

Simply put, the ________ includes those objects that we consider to be a part of who we are.

The "looking-glass self" is but one of many "selves" defining who we are. It is the:

In terms of the extended self, the level where homes may be included would be:

Rachael decorated her college dorm with her stuffed animals, posters of pop stars, and photos of friends and family. The ________ the objects helped her maintain her self-concept.

Travel commercials depict happy, attractive families enjoying a carefree vacation. Marketers hope that this will trigger a process of:

Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self-image congruence models, which of the following would be the best slogan for his product?

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to information provided in the text, what are these purposes?

Define androgyny and provide an example of it.

Masculinity and femininity are biologically determined characteristics.

Give an example of how food preferences can differ as a function of gender.

Describe how ideals of beauty within a culture motivate consumers to go to great lengths to change aspects of their physical selves. Use examples of how people alter themselves to conform to current ideals of beauty.

In terms of the extended self, the level where cars may be included would be:

In terms of the ideal female body type, the ________ look has reappeared.

Explain what is meant by "self-image congruence."

When Matthew assumes the virtual identity of Vlad the Conqueror and is able to see himself in a video game as an armoured attack robot, his visual character appears as a(n):

A distorted body image has been linked to eating disorders. People with ________ see themselves as being too fat and they virtually starve themselves in the quest for thinness.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 5: The Self

In the past seventy years, important sexual dimorphic markers for winners of the Miss America pageant have fallen below the normal values.

What is body cathexis?

What is the difference between maleness and masculinity? Provide an example of both.

The four levels of the extended self are:

Simply put, the ________ includes those objects that we consider to be a part of who we are.

The "looking-glass self" is but one of many "selves" defining who we are. It is the:

In terms of the extended self, the level where homes may be included would be:

Rachael decorated her college dorm with her stuffed animals, posters of pop stars, and photos of friends and family. The ________ the objects helped her maintain her self-concept.

Travel commercials depict happy, attractive families enjoying a carefree vacation. Marketers hope that this will trigger a process of:

Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self-image congruence models, which of the following would be the best slogan for his product?

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to information provided in the text, what are these purposes?

Define androgyny and provide an example of it.

Masculinity and femininity are biologically determined characteristics.

Give an example of how food preferences can differ as a function of gender.

Describe how ideals of beauty within a culture motivate consumers to go to great lengths to change aspects of their physical selves. Use examples of how people alter themselves to conform to current ideals of beauty.

In terms of the extended self, the level where cars may be included would be:

In terms of the ideal female body type, the ________ look has reappeared.

Explain what is meant by "self-image congruence."

When Matthew assumes the virtual identity of Vlad the Conqueror and is able to see himself in a video game as an armoured attack robot, his visual character appears as a(n):

A distorted body image has been linked to eating disorders. People with ________ see themselves as being too fat and they virtually starve themselves in the quest for thinness.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters