Question 1

The best measure of ethnicity is:

Accepted Answer

A)  upbringing. 
B)  country of origin. 
C)  religion. 
D)  language use. 
A)  upbringing. 
B)  country of origin. 
C)  religion. 
D)  language use. D

Question 2

A(n) ________ is a self-perpetuating group of consumers who share common cultural or genetic ties that are recognized by both its members and others as a distinct category.

Accepted Answer

A)  ethnic subculture 
B)  age subculture 
C)  regional subculture 
D)  racial subculture 
A)  ethnic subculture 
B)  age subculture 
C)  regional subculture 
D)  racial subculture A

Question 3

Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:

Accepted Answer

A)  millennials. 
B)  Generation X. 
C)  Generation Y. 
D)  Generation Z. 
A)  millennials. 
B)  Generation X. 
C)  Generation Y. 
D)  Generation Z. D

Question 4

Describe the teen conflict identified by the Saatchi and Saatchi study as autonomy versus belonging.

Accepted Answer

Teens need to acquire independ

Question 5

People between the ages of 18 and 34 experience very different life events but are similar in that all put a high value on:

Accepted Answer

A)  personal relationships and nostalgia. 
B)  personal relationships, technology, and image. 
C)  personal relationships and traditional values. 
D)  personal relationships, media, and technology. 
A)  personal relationships and nostalgia. 
B)  personal relationships, technology, and image. 
C)  personal relationships and traditional values. 
D)  personal relationships, media, and technology.

Question 6

What is an age cohort and how might you describe it to a friend?

Accepted Answer

An age subculture is based on an age coh

Question 7

Zoomers are a group made up from what type of people?

Accepted Answer

A)  tweens with attitude 
B)  fast-moving Generation Z members 
C)  50-plus age group of active boomers 
D)  over 70s who like to travel 
A)  tweens with attitude 
B)  fast-moving Generation Z members 
C)  50-plus age group of active boomers 
D)  over 70s who like to travel

Question 8

Describe the baby boomer market and the impact it has had on marketing efforts.

Accepted Answer

The baby boomer age cohort (Canadians bo

Question 9

Danielle recently turned thirteen and, after hearing many older people telling her not to wear makeup, she began to wear dramatic makeup every day. This reflects a(n) ________ theme of conflict.

Accepted Answer

A)  autonomy 
B)  rebellion 
C)  pragmatism 
D)  narcissism 
A)  autonomy 
B)  rebellion 
C)  pragmatism 
D)  narcissism

Question 10

________ percent of Canadians reported multiple ethnic origins in the 2016 census.

Accepted Answer

A)  45.9 
B)  55.2 
C)  23.7 
D)  41.1 
A)  45.9 
B)  55.2 
C)  23.7 
D)  41.1

Question 11

Amy and her family communicate with many gestures and words, with gestures carrying more weight than words. This is indicative of a ________ culture.

Accepted Answer

A)  low-context 
B)  hidden-meaning 
C)  subtle-contextual 
D)  high-context 
A)  low-context 
B)  hidden-meaning 
C)  subtle-contextual 
D)  high-context

Question 12

The ad from Salesgenie.com that depicted two animated pandas who spoke in heavy Chinese accents was pulled because its use of ________ was seen to be offensive.

Accepted Answer

A)  vulnerable consumers 
B)  country-of-origin associations 
C)  racial profiling 
D)  ethnic stereotyping 
A)  vulnerable consumers 
B)  country-of-origin associations 
C)  racial profiling 
D)  ethnic stereotyping

Question 13

Baby busters is another word for:

Accepted Answer

A)  Generation X. 
B)  Generation Y. 
C)  baby boomers who had no children. 
D)  baby boomers who had 3 or more children. 
A)  Generation X. 
B)  Generation Y. 
C)  baby boomers who had no children. 
D)  baby boomers who had 3 or more children.

Question 14

Simon's family has strong oral traditions, where words speak louder than gestures. This is indicative of a ________ culture.

Accepted Answer

A)  low-context 
B)  hidden-meaning 
C)  high-context 
D)  verbally-directed 
A)  low-context 
B)  hidden-meaning 
C)  high-context 
D)  verbally-directed

Question 15

Three major forces have shaped the experiences of millennials that have in turn shaped their consumption. These are globalization, social media, and:

Accepted Answer

A)  gaming. 
B)  education. 
C)  natural disasters. 
D)  the economy. 
A)  gaming. 
B)  education. 
C)  natural disasters. 
D)  the economy.

Question 16

The term "grey market" usually refers to people that are:

Accepted Answer

A)  between 40 and 45 years of age. 
B)  between 45 and 50 years of age. 
C)  between 50 and 66 years of age. 
D)  65 years and older. 
A)  between 40 and 45 years of age. 
B)  between 45 and 50 years of age. 
C)  between 50 and 66 years of age. 
D)  65 years and older.

Question 17

This group has been said to be the overlooked generation.

Accepted Answer

A)  Generation X 
B)  Generation Y 
C)  Generation Z 
D)  Tweens 
A)  Generation X 
B)  Generation Y 
C)  Generation Z 
D)  Tweens

Question 18

What is a subculture? Give an example.

Accepted Answer

Examples may vary.
A subculture is a gro

Question 19

Why should marketers be interested in baby boomers such as Mark, who is a recent retiree?

Accepted Answer

Although youth always lures advertisers,

Question 20

In segmenting mature consumers, marketers should be guided primarily by their:

Accepted Answer

A)  physiological age. 
B)  neurological age. 
C)  chronological age. 
D)  perceived age. 
A)  physiological age. 
B)  neurological age. 
C)  chronological age. 
D)  perceived age.

The best measure of ethnicity is:

A(n) ________ is a self-perpetuating group of consumers who share common cultural or genetic ties that are recognized by both its members and others as a distinct category.

Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:

Describe the teen conflict identified by the Saatchi and Saatchi study as autonomy versus belonging.

People between the ages of 18 and 34 experience very different life events but are similar in that all put a high value on:

What is an age cohort and how might you describe it to a friend?

Zoomers are a group made up from what type of people?

Describe the baby boomer market and the impact it has had on marketing efforts.

Danielle recently turned thirteen and, after hearing many older people telling her not to wear makeup, she began to wear dramatic makeup every day. This reflects a(n) ________ theme of conflict.

________ percent of Canadians reported multiple ethnic origins in the 2016 census.

Amy and her family communicate with many gestures and words, with gestures carrying more weight than words. This is indicative of a ________ culture.

The ad from Salesgenie.com that depicted two animated pandas who spoke in heavy Chinese accents was pulled because its use of ________ was seen to be offensive.

Baby busters is another word for:

Simon's family has strong oral traditions, where words speak louder than gestures. This is indicative of a ________ culture.

Three major forces have shaped the experiences of millennials that have in turn shaped their consumption. These are globalization, social media, and:

The term "grey market" usually refers to people that are:

This group has been said to be the overlooked generation.

What is a subculture? Give an example.

Why should marketers be interested in baby boomers such as Mark, who is a recent retiree?

In segmenting mature consumers, marketers should be guided primarily by their:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 13: Subcultures

The best measure of ethnicity is:

A(n) ________ is a self-perpetuating group of consumers who share common cultural or genetic ties that are recognized by both its members and others as a distinct category.

Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:

Describe the teen conflict identified by the Saatchi and Saatchi study as autonomy versus belonging.

People between the ages of 18 and 34 experience very different life events but are similar in that all put a high value on:

What is an age cohort and how might you describe it to a friend?

Zoomers are a group made up from what type of people?

Describe the baby boomer market and the impact it has had on marketing efforts.

Danielle recently turned thirteen and, after hearing many older people telling her not to wear makeup, she began to wear dramatic makeup every day. This reflects a(n) ________ theme of conflict.

________ percent of Canadians reported multiple ethnic origins in the 2016 census.

Amy and her family communicate with many gestures and words, with gestures carrying more weight than words. This is indicative of a ________ culture.

The ad from Salesgenie.com that depicted two animated pandas who spoke in heavy Chinese accents was pulled because its use of ________ was seen to be offensive.

Baby busters is another word for:

Simon's family has strong oral traditions, where words speak louder than gestures. This is indicative of a ________ culture.

Three major forces have shaped the experiences of millennials that have in turn shaped their consumption. These are globalization, social media, and:

The term "grey market" usually refers to people that are:

This group has been said to be the overlooked generation.

What is a subculture? Give an example.

Why should marketers be interested in baby boomers such as Mark, who is a recent retiree?

In segmenting mature consumers, marketers should be guided primarily by their:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters