Question 1

When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:

Accepted Answer

A)  data scouring. 
B)  a sentiment analysis. 
C)  mood monitoring. 
D)  valence reporting. 
A)  data scouring. 
B)  a sentiment analysis. 
C)  mood monitoring. 
D)  valence reporting. B

Question 2

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

Accepted Answer

A) True 
 B)False  False

Question 3

Certain clubs have limited membership and long waiting lists, and convey status. Membership in such clubs can satisfy which needs?

Accepted Answer

A)  self-actualization 
B)  ego 
C)  belongingness 
D)  safety 
A)  self-actualization 
B)  ego 
C)  belongingness 
D)  safety B

Question 4

"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives, evoked by a stimulus within a specific situation.

Accepted Answer

A) True 
 B)False

Question 5

A technique called ________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

Accepted Answer

A)  data scouring 
B)  sentiment analysis 
C)  mood monitoring 
D)  valenced reporting 
A)  data scouring 
B)  sentiment analysis 
C)  mood monitoring 
D)  valenced reporting

Question 6

The term mood congruency refers to the fact that:

Accepted Answer

A)  judgments are often consistent with our existing mood state. 
B)  recall is more accurate when the same mood state is experienced at retrieval as at encoding. 
C)  we prefer products that are congruent with other products that we already own. 
D)  we prefer advertisements that are the same valence as the show we are watching. 
A)  judgments are often consistent with our existing mood state. 
B)  recall is more accurate when the same mood state is experienced at retrieval as at encoding. 
C)  we prefer products that are congruent with other products that we already own. 
D)  we prefer advertisements that are the same valence as the show we are watching.

Question 7

Alan feels like he is starving; he caves and eats a chocolate bar. Which theory would account for the way in which he fulfilled his need and why?

Accepted Answer

Drive Theory. Drive theory focuses on bi

Question 8

Maslow's theory basically states:

Accepted Answer

A)  people can jump levels in the hierarchy to reach the highest level. 
B)  satisfaction motivates behaviour. 
C)  dissatisfaction motivates behaviour. 
D)  lower-level needs, once satisfied, remain satisfied. 
A)  people can jump levels in the hierarchy to reach the highest level. 
B)  satisfaction motivates behaviour. 
C)  dissatisfaction motivates behaviour. 
D)  lower-level needs, once satisfied, remain satisfied.

Question 9

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

Accepted Answer

A) True 
 B)False

Question 10

When Carlos considers automobile purchases, he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a(n):

Accepted Answer

A)  avoidance need. 
B)  preliminary need. 
C)  need for acceptance. 
D)  need for power. 
A)  avoidance need. 
B)  preliminary need. 
C)  need for acceptance. 
D)  need for power.

Question 11

Yuri purchased a bike to cycle to work. He was satisfying his utilitarian needs.

Accepted Answer

A) True 
 B)False

Question 12

When there is a gap between a consumer's present state and some ideal state, this gap creates tension. The magnitude of this tension determines the urgency the consumer feels to reduce the tension. This degree of arousal is:

Accepted Answer

A)  motivation. 
B)  discomfort. 
C)  cognitive dissonance. 
D)  drive. 
A)  motivation. 
B)  discomfort. 
C)  cognitive dissonance. 
D)  drive.

Question 13

Shaun became tired of his routine IT job and decided to enroll in a Fine Arts degree. He was trying to satisfy which of Murray's psychogenic needs?

Accepted Answer

A)  self-depreciation 
B)  superiority 
C)  achievement 
D)  change 
A)  self-depreciation 
B)  superiority 
C)  achievement 
D)  change

Question 14

Satisfaction of ________ needs is often subjective and experiential in nature; the satisfaction may be motivated by fantasy and imagination.

Accepted Answer

A)  utilitarian 
B)  totalitarian 
C)  hedonic 
D)  subjective 
A)  utilitarian 
B)  totalitarian 
C)  hedonic 
D)  subjective

Question 15

James is vice president of a company that manufacturers clothing to younger consumers. He wants to enhance consumer involvement with his products. What can he offer them in order to accomplish this and why will it be effective?

Accepted Answer

Different answers can be given here, but

Question 16

Name and describe the five levels of Maslow's hierarchy of needs.

Accepted Answer

The five levels of needs (beginning at t

Question 17

________ envy occurs when the consumer believes that the superior "other" does not deserve his or her status.

Accepted Answer

A)  Malignant 
B)  Benign 
C)  Comparative 
D)  Malicious 
A)  Malignant 
B)  Benign 
C)  Comparative 
D)  Malicious

Question 18

In terms of SMART goal setting, "S" stands for:

Accepted Answer

A)  simple. 
B)  specific. 
C)  satisfy. 
D)  successive. 
A)  simple. 
B)  specific. 
C)  satisfy. 
D)  successive.

Question 19

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop-In Tavern. He is showing which of the following needs?

Accepted Answer

A)  the need for uniqueness 
B)  the need for affiliation 
C)  the need for power 
D)  the need for hierarchy 
A)  the need for uniqueness 
B)  the need for affiliation 
C)  the need for power 
D)  the need for hierarchy

Question 20

Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:

Accepted Answer

A)  extremism. 
B)  unhealthy attachment. 
C)  physiological needs. 
D)  consumer involvement. 
A)  extremism. 
B)  unhealthy attachment. 
C)  physiological needs. 
D)  consumer involvement.

When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

Certain clubs have limited membership and long waiting lists, and convey status. Membership in such clubs can satisfy which needs?

"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives, evoked by a stimulus within a specific situation.

A technique called ________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

The term mood congruency refers to the fact that:

Alan feels like he is starving; he caves and eats a chocolate bar. Which theory would account for the way in which he fulfilled his need and why?

Maslow's theory basically states:

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

When Carlos considers automobile purchases, he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a(n):

Yuri purchased a bike to cycle to work. He was satisfying his utilitarian needs.

When there is a gap between a consumer's present state and some ideal state, this gap creates tension. The magnitude of this tension determines the urgency the consumer feels to reduce the tension. This degree of arousal is:

Shaun became tired of his routine IT job and decided to enroll in a Fine Arts degree. He was trying to satisfy which of Murray's psychogenic needs?

Satisfaction of ________ needs is often subjective and experiential in nature; the satisfaction may be motivated by fantasy and imagination.

James is vice president of a company that manufacturers clothing to younger consumers. He wants to enhance consumer involvement with his products. What can he offer them in order to accomplish this and why will it be effective?

Name and describe the five levels of Maslow's hierarchy of needs.

________ envy occurs when the consumer believes that the superior "other" does not deserve his or her status.

In terms of SMART goal setting, "S" stands for:

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop-In Tavern. He is showing which of the following needs?

Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

Certain clubs have limited membership and long waiting lists, and convey status. Membership in such clubs can satisfy which needs?

"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives, evoked by a stimulus within a specific situation.

A technique called ________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

The term mood congruency refers to the fact that:

Alan feels like he is starving; he caves and eats a chocolate bar. Which theory would account for the way in which he fulfilled his need and why?

Maslow's theory basically states:

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

When Carlos considers automobile purchases, he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a(n):

Yuri purchased a bike to cycle to work. He was satisfying his utilitarian needs.

When there is a gap between a consumer's present state and some ideal state, this gap creates tension. The magnitude of this tension determines the urgency the consumer feels to reduce the tension. This degree of arousal is:

Shaun became tired of his routine IT job and decided to enroll in a Fine Arts degree. He was trying to satisfy which of Murray's psychogenic needs?

Satisfaction of ________ needs is often subjective and experiential in nature; the satisfaction may be motivated by fantasy and imagination.

James is vice president of a company that manufacturers clothing to younger consumers. He wants to enhance consumer involvement with his products. What can he offer them in order to accomplish this and why will it be effective?

Name and describe the five levels of Maslow's hierarchy of needs.

________ envy occurs when the consumer believes that the superior "other" does not deserve his or her status.

In terms of SMART goal setting, "S" stands for:

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop-In Tavern. He is showing which of the following needs?

Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters