Exam 15: The Creation and Diffusion of Culture

A major distinction between an art product and a craft product centres on:

Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.

New products or services entering the marketplace are called:

Going from a 35 mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

What is an innovation? What are the types of innovations?

When Gillette's Mach 3 razor is followed up by Gillette's new Mach 3 Turbo, this is known as a:

Why are marketers currently interested in product placement strategy?

When Reese's Pieces appeared in the film E.T., sales of the candy jumped.

Media exposure permits many groups to become aware of a style at the same time. As a result, ________ fashion has largely been replaced by ________ fashion.

When a song begins receiving wide airplay on radio stations, what stage of the fashion acceptance cycle is it in?

Which of the following factors affects the perceived risk of adopting an innovation?

Economic models of fashion typically involve some version of supply and demand.

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

A new type of Sheer brand pantyhose would be viewed as a discontinuous innovation.

Author Harold Robbins was famous in the 1970s for his sexy adventure stories about "jet-setters." Many of the trends that he described eventually became more popular because of his vivid descriptions. Fashion houses began to send Mr. Robbins descriptions of their latest fashions before they were even put into production with the hope that he would incorporate the designs into his books. Considering information presented in the text and in this example, Mr. Robbins would be considered to be a:

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians. This situation can be best described by the process of:

A new product called "Bugchaser" has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example illustrates which of the following prerequisites for new product success?

How do true innovators differ from early adopters?

Explain some of the characteristics of what catches on in fashion and popular culture.

If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase, then which of the success characteristics for new product introduction is being used?