Exam 7: Learning

According to your text, advertisers use enjoyable music, cute babies, attractive models, and funny spokespeople to create positive advertisements. The music, babies, and so on are best thought of as:

B. F. Skinner and John Watson believed that conditioning processes could account for all learning.

A stimulus that increases the likelihood that a preceding behavior will be repeated is termed a(n) __________.

"Eureka! I've got it!" The sudden awareness of a problem's solution is termed ________ learning.

Classical conditioning is an effective marketing tool. In a successful advertisement, the product being marketed is a(n) ___________ stimulus.

Brittany is intensely and irrationally afraid of dogs. Brittany has a(n) _______.

In an advertisement that uses classical conditioning to persuade, the product or service being promoted is usually a(n):

Janine completed several tours of duty in Afghanistan. She suffers from PTSD. Now, back home in Texas, she is frightened by firecrackers and cars backfiring. The fact that these sounds scare her reflects a process of stimulus _________.

Based on your text's discussion, people play slot machines so enthusiastically because:

Which of the following alternatives illustrates operant conditioning

Loosely speaking, nature is to nurture as _________ reinforcers are to ________ reinforcers.

Operant conditioning involves forming associations between:

In one study described in your text, Gorn (1982) showed participants pictures of pens of different colors. Some pen colors were paired with pleasant music; others were paired with unpleasant music. As a free gift, participants were more likely to choose the pen colors associated with pleasant music than the pen colors associated with unpleasant music. Which of the following alternatives correctly identifies the CS and the CR, respectively, in this study

Tolman is to _________ as latent learning is to observational learning.

Which of the following defines unconditioned stimulus (US)

Behaviors reinforced on a continuous schedule are ________ resistant to extinction than are those reinforced intermittently.

Which of the following scenarios best exemplifies spontaneous recovery

In a social dilemma _____ outcomes for one person lead to _____ outcomes for the group.

Which of the following reinforcers is INCORRECTLY categorized

Which of the following is the best example of positive punishment