Question 1

Which variable would be considered part of the "product" element of the marketing mix?

Accepted Answer

A)  Advertising 
B)  Packaging 
C)  Payment terms 
D)  Inventory levels and location 
E)  Publicity 
A)  Advertising 
B)  Packaging 
C)  Payment terms 
D)  Inventory levels and location 
E)  Publicity

Question 2

Discuss some ways in which management information systems can benefit a company.

Accepted Answer

Having an effective management informati

Question 3

Projected financial analysis is an important strategy-implementation technique because

Accepted Answer

A)  it is an exact measurement of financial costs in the future. 
B)  it is an exact measurement of future company profits. 
C)  it allows an organization to examine the expected results of various actions and approaches. 
D)  insurance needs can be computed. 
E)  None of the above 
A)  it is an exact measurement of financial costs in the future. 
B)  it is an exact measurement of future company profits. 
C)  it allows an organization to examine the expected results of various actions and approaches. 
D)  insurance needs can be computed. 
E)  None of the above

Question 4

The most common type of financial budget is the capital budget.

Accepted Answer

A) True 
 B)False

Question 5

Which method of determining a firm's net worth divides the market price of the firm's stock by the annual earnings per share,and multiplies this number by the firm's average net income for the past five years?

Accepted Answer

A)  Debt/equity method 
B)  Current ratio method 
C)  Price-earnings ratio method 
D)  Long-term asset method 
E)  Outstanding shares method 
A)  Debt/equity method 
B)  Current ratio method 
C)  Price-earnings ratio method 
D)  Long-term asset method 
E)  Outstanding shares method

Question 6

With market segmentation,a firm can better operate with limited resources.

Accepted Answer

A) True 
 B)False

Question 7

Which of these is the most common type of budgeting time frame?

Accepted Answer

A)  Daily 
B)  Quarterly 
C)  Annual 
D)  Every decade 
E)  Monthly 
A)  Daily 
B)  Quarterly 
C)  Annual 
D)  Every decade 
E)  Monthly

Question 8

The most common bases for segmenting markets are geographic and demographic.

Accepted Answer

A) True 
 B)False

Question 9

Which item is not included in net worth?

Accepted Answer

A)  Fixed assets 
B)  Common stock 
C)  Additional paid-in-capital 
D)  Retained earnings 
E)  All of these are included in net worth. 
A)  Fixed assets 
B)  Common stock 
C)  Additional paid-in-capital 
D)  Retained earnings 
E)  All of these are included in net worth.

Question 10

Matching of which factors would allow factories to produce desirable levels without extra shifts,overtime or subcontracting?

Accepted Answer

A)  Markets and competitors 
B)  Competition and positioning 
C)  Customer behavior and positioning 
D)  Supply and demand 
E)  Segments and competitors 
A)  Markets and competitors 
B)  Competition and positioning 
C)  Customer behavior and positioning 
D)  Supply and demand 
E)  Segments and competitors

Question 11

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

Accepted Answer

A) True 
 B)False

Question 12

The attitude of U.S.firms toward research and development is best described by which of the following?

Accepted Answer

A)  The veil of secrecy is being lifted, resulting in more collaboration. 
B)  Firms are more cutthroat than ever and less cooperative with each other. 
C)  Firms are less interested in working with universities. 
D)  Firms are spending less in total research and development expenditures. 
E)  Firms are less involved with research consortia than ever. 
A)  The veil of secrecy is being lifted, resulting in more collaboration. 
B)  Firms are more cutthroat than ever and less cooperative with each other. 
C)  Firms are less interested in working with universities. 
D)  Firms are spending less in total research and development expenditures. 
E)  Firms are less involved with research consortia than ever.

Question 13

Which two variables rank as marketing's most important contributions to strategic management?

Accepted Answer

A)  Diversification and budgeting. 
B)  Marketing penetration and competition. 
C)  Competition and collaboration. 
D)  Product development and market development. 
E)  Market segmentation and product positioning. 
A)  Diversification and budgeting. 
B)  Marketing penetration and competition. 
C)  Competition and collaboration. 
D)  Product development and market development. 
E)  Market segmentation and product positioning.

Question 14

What percent of strategies formulated are successfully implemented?

Accepted Answer

A)  Less than 10 percent 
B)  About 30 percent 
C)  Between 40 and 60 percent 
D)  Approximately 66 percent 
E)  More than 80 percent 
A)  Less than 10 percent 
B)  About 30 percent 
C)  Between 40 and 60 percent 
D)  Approximately 66 percent 
E)  More than 80 percent

Question 15

In the context of a balance sheet,goodwill represents

Accepted Answer

A)  a premium paid over the book value of an acquisition. 
B)  the value attached to a firm's reputation. 
C)  the excess of assets over liabilities. 
D)  the value associated with benefits from environmental programs. 
E)  the excess of current assets over liabilities. 
A)  a premium paid over the book value of an acquisition. 
B)  the value attached to a firm's reputation. 
C)  the excess of assets over liabilities. 
D)  the value associated with benefits from environmental programs. 
E)  the excess of current assets over liabilities.

Question 16

The only reasons businesses have for determining their worth is preparing to be sold or to buy other companies.

Accepted Answer

A) True 
 B)False

Question 17

Multidimensional scaling is used to determine

Accepted Answer

A)  the size of a new building. 
B)  the size of a new department. 
C)  the amount of high-tech equipment a firm needs. 
D)  product positioning. 
E)  market segmentation. 
A)  the size of a new building. 
B)  the size of a new department. 
C)  the amount of high-tech equipment a firm needs. 
D)  product positioning. 
E)  market segmentation.

Question 18

Additional capital is often required for successful strategy implementation.

Accepted Answer

A) True 
 B)False

Question 19

A conservative rule of thumb for measuring the value of a firm is to establish a business's worth to be 10 times the firm's most current annual profit.

Accepted Answer

A) True 
 B)False

Question 20

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

Accepted Answer

A) True 
 B)False

Which variable would be considered part of the "product" element of the marketing mix?

Discuss some ways in which management information systems can benefit a company.

Projected financial analysis is an important strategy-implementation technique because

The most common type of financial budget is the capital budget.

Which method of determining a firm's net worth divides the market price of the firm's stock by the annual earnings per share,and multiplies this number by the firm's average net income for the past five years?

With market segmentation,a firm can better operate with limited resources.

Which of these is the most common type of budgeting time frame?

The most common bases for segmenting markets are geographic and demographic.

Which item is not included in net worth?

Matching of which factors would allow factories to produce desirable levels without extra shifts,overtime or subcontracting?

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

The attitude of U.S.firms toward research and development is best described by which of the following?

Which two variables rank as marketing's most important contributions to strategic management?

What percent of strategies formulated are successfully implemented?

In the context of a balance sheet,goodwill represents

The only reasons businesses have for determining their worth is preparing to be sold or to buy other companies.

Multidimensional scaling is used to determine

Additional capital is often required for successful strategy implementation.

A conservative rule of thumb for measuring the value of a firm is to establish a business's worth to be 10 times the firm's most current annual profit.

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Strategy Review, Evaluation, and Control

Business Ethics/Social Responsibility/Environmental Sustainability

Global/International Issues

Filters

Exam 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Which variable would be considered part of the "product" element of the marketing mix?

Discuss some ways in which management information systems can benefit a company.

Projected financial analysis is an important strategy-implementation technique because

The most common type of financial budget is the capital budget.

Which method of determining a firm's net worth divides the market price of the firm's stock by the annual earnings per share,and multiplies this number by the firm's average net income for the past five years?

With market segmentation,a firm can better operate with limited resources.

Which of these is the most common type of budgeting time frame?

The most common bases for segmenting markets are geographic and demographic.

Which item is not included in net worth?

Matching of which factors would allow factories to produce desirable levels without extra shifts,overtime or subcontracting?

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

The attitude of U.S.firms toward research and development is best described by which of the following?

Which two variables rank as marketing's most important contributions to strategic management?

What percent of strategies formulated are successfully implemented?

In the context of a balance sheet,goodwill represents

The only reasons businesses have for determining their worth is preparing to be sold or to buy other companies.

Multidimensional scaling is used to determine

Additional capital is often required for successful strategy implementation.

A conservative rule of thumb for measuring the value of a firm is to establish a business's worth to be 10 times the firm's most current annual profit.

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Strategy Review, Evaluation, and Control

Business Ethics/Social Responsibility/Environmental Sustainability

Global/International Issues

Filters