Question 1

The marketing mix component variables are product,place,promotion,price and people.

Accepted Answer

A) True 
 B)False

Question 2

Given that much information on individuals is available online,the extent to which companies can track individuals' movements on the Internet is not a marketing issue of great concern to consumers today.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following variables are not directly affected by market segmentation?

Accepted Answer

A)  Product 
B)  Place 
C)  Process 
D)  Promotion 
E)  Price 
A)  Product 
B)  Place 
C)  Process 
D)  Promotion 
E)  Price

Question 4

A projected financial analysis can be used to forecast the impact of various implementation decisions.

Accepted Answer

A) True 
 B)False

Question 5

Which of these is not a rule of thumb when using product positioning as a strategy-implementation tool?

Accepted Answer

A)  "The best opportunity might be an unserved segment." 
B)  "Look for the hole or vacant niche." 
C)  "Try to serve more than one segment with the same strategy." 
D)  "Don't position yourself in the middle of the map." 
E)  All of these are valid rules of thumb. 
A)  "The best opportunity might be an unserved segment." 
B)  "Look for the hole or vacant niche." 
C)  "Try to serve more than one segment with the same strategy." 
D)  "Don't position yourself in the middle of the map." 
E)  All of these are valid rules of thumb.

Question 6

When performing projected financial analysis,the balance sheet should be prepared before the income statement.

Accepted Answer

A) True 
 B)False

Question 7

All of the following are examples of marketing decisions that may require policies except:

Accepted Answer

A)  to be a market leader or follower. 
B)  to advertise online or not. 
C)  to offer a complete or limited warranty. 
D)  to use heavy, light, or no TV advertising. 
E)  to use exclusive dealerships or multiple channels of distribution. 
A)  to be a market leader or follower. 
B)  to advertise online or not. 
C)  to offer a complete or limited warranty. 
D)  to use heavy, light, or no TV advertising. 
E)  to use exclusive dealerships or multiple channels of distribution.

Question 8

It is okay for firms to create expectations that exceed the service the firm can or will offer if it will attract customers.

Accepted Answer

A) True 
 B)False

Question 9

A recommended approach for determining a firm's worth is to base the analysis on the selling price of a similar company.

Accepted Answer

A) True 
 B)False

Question 10

Why is market segmentation an important variable in strategy implementation?

Accepted Answer

A)  It allows a small firm to compete successfully with a large firm. 
B)  It allows a firm to operate with limited resources. 
C)  Mass production, mass distribution and mass advertising are not always required. 
D)  Market segmentation decisions directly affect marketing mix variables. 
E)  All of the above 
A)  It allows a small firm to compete successfully with a large firm. 
B)  It allows a firm to operate with limited resources. 
C)  Mass production, mass distribution and mass advertising are not always required. 
D)  Market segmentation decisions directly affect marketing mix variables. 
E)  All of the above

Question 11

If an initial stock issuance is at or under $1 million,what is the average total cost paid to lawyers,accountants and underwriters?

Accepted Answer

A)  5 percent 
B)  10 percent 
C)  25 percent 
D)  5 percent. 
E)  40 percent 
A)  5 percent 
B)  10 percent 
C)  25 percent 
D)  5 percent. 
E)  40 percent

Question 12

How should financial budgets be thought of?

Accepted Answer

A)  As a tool for limiting expenditures. 
B)  As a method for obtaining the most productive and profitable use of an organization's resources. 
C)  As a method for rationing the profits from the past year. 
D)  As a method for determining who should receive the largest pay raise. 
E)  As a tool for forecasting future profits. 
A)  As a tool for limiting expenditures. 
B)  As a method for obtaining the most productive and profitable use of an organization's resources. 
C)  As a method for rationing the profits from the past year. 
D)  As a method for determining who should receive the largest pay raise. 
E)  As a tool for forecasting future profits.

Question 13

What entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry?

Accepted Answer

A)  Positioning 
B)  Segmentation 
C)  Penetration 
D)  Diversification 
E)  Budgeting 
A)  Positioning 
B)  Segmentation 
C)  Penetration 
D)  Diversification 
E)  Budgeting

Question 14

An example of a marketing decision is whether or not to limit the share of business done with a single customer.

Accepted Answer

A) True 
 B)False

The marketing mix component variables are product,place,promotion,price and people.

Given that much information on individuals is available online,the extent to which companies can track individuals' movements on the Internet is not a marketing issue of great concern to consumers today.

Which of the following variables are not directly affected by market segmentation?

A projected financial analysis can be used to forecast the impact of various implementation decisions.

Which of these is not a rule of thumb when using product positioning as a strategy-implementation tool?

When performing projected financial analysis,the balance sheet should be prepared before the income statement.

All of the following are examples of marketing decisions that may require policies except:

It is okay for firms to create expectations that exceed the service the firm can or will offer if it will attract customers.

A recommended approach for determining a firm's worth is to base the analysis on the selling price of a similar company.

Why is market segmentation an important variable in strategy implementation?

If an initial stock issuance is at or under $1 million,what is the average total cost paid to lawyers,accountants and underwriters?

How should financial budgets be thought of?

What entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry?

An example of a marketing decision is whether or not to limit the share of business done with a single customer.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Strategy Review, Evaluation, and Control

Business Ethics/Social Responsibility/Environmental Sustainability

Global/International Issues

Filters

Exam 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

The marketing mix component variables are product,place,promotion,price and people.

Given that much information on individuals is available online,the extent to which companies can track individuals' movements on the Internet is not a marketing issue of great concern to consumers today.

Which of the following variables are not directly affected by market segmentation?

A projected financial analysis can be used to forecast the impact of various implementation decisions.

Which of these is not a rule of thumb when using product positioning as a strategy-implementation tool?

When performing projected financial analysis,the balance sheet should be prepared before the income statement.

All of the following are examples of marketing decisions that may require policies except:

It is okay for firms to create expectations that exceed the service the firm can or will offer if it will attract customers.

A recommended approach for determining a firm's worth is to base the analysis on the selling price of a similar company.

Why is market segmentation an important variable in strategy implementation?

If an initial stock issuance is at or under $1 million,what is the average total cost paid to lawyers,accountants and underwriters?

How should financial budgets be thought of?

What entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry?

An example of a marketing decision is whether or not to limit the share of business done with a single customer.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Strategy Review, Evaluation, and Control

Business Ethics/Social Responsibility/Environmental Sustainability

Global/International Issues

Filters