Exam 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

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What are the marketing-mix component variables? Give some examples of each.

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Name five examples of marketing decisions that may require policies.

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What is the most widely used technique for determining the best combination of debt and stock?

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After completing an EPS/EBIT analysis,what conclusions would you make if the debt line is above the stock line throughout the range of EBIT on the graph?

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The process of strategic management is facilitated immensely in firms that have an effective information system.

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The first step in performing projected financial analysis is to

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The Financial Accounting Standard Board (FASB)Rule 142 deals with

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Which of the following is not true regarding stock issuances?

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According to research,the most successful new product companies use a research and development strategy that ties internal strengths to external opportunities and is linked with corporate objectives.

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Which element in the projected income statement cannot be forecasted using the percentage-of-sales method?

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To determine the price-earnings ratio,divide the market price of the firm's annual earnings per share by the common stock and multiply this number by the firm's average net income for the past 10 years.

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Being long-term in nature,strategy implementation affects top and middle managers but not lower-level employees.

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What is a drawback of using only equity to raise capital?

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Which of the following is not a major approach to R&D?

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The Sarbanes-Oxley Act of 2002 has eliminated the problem of firms inflating their financial projections,so stakeholders need not worry about the financial projections of different companies.

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A reason for concern over the dilution of company stock is a possible hostile takeover.

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In projected financial statements,what is used as a plug figure?

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R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

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What is a central strategy-implementation technique that allows an organization to examine the expected results of various actions and approaches?

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A firm can usually serve two or more market segments with the same strategy.

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