Exam 15: Testing for Differences Between Groups and for Predictive Relationships
Exam 1: The Role of Marketing Research75 Questions
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Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Qualitative Research Tools75 Questions
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Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
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Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
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In the regression equation, Y = a + X, Y is the ____.
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(Multiple Choice)
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A
If the number of coupons given out at shopping malls is used to predict the number of tickets that will be sold to a country and western band's performance at a local club, the number of coupons is the ____________________ variable.
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(Short Answer)
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independent
In a regression equation, the slope of the line, , is the change in X that is due to a corresponding change of one unit of Y.
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False
In most business research, the estimate of in a regression equation is most important.
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The statistical significance of a regression model is determined using the ____.
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The test for the statistical significance of the regression model is the ____________________ test.
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Multiple regression analysis includes a single independent variable but several dependent variables.
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What is another form of the alternative hypothesis when testing the difference between the means of the two groups?
(Multiple Choice)
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In a brand awareness study, 25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly. The chi-square value for this study is approximately ____.
(Multiple Choice)
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In using the t-test to compare the difference between the means of two groups, the formula for determining the degrees of freedom is ____________________.
(Short Answer)
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Suppose that you are using a 9-point rating scale to compare men who have an annual income over $50,000 (Group 1) with men who have an annual income less than or equal to $50,000 (Group 2) with regard to their assessment of a new product. There are forty men in Group 1 and they have a mean of 7 and a standard deviation of 2.5, while the 35 men in Group 2 have a mean of 5 and a standard deviation of 1.4. What is the approximate value of t using the t-test?
(Multiple Choice)
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Cross-tabulation tables typically provide an easy, intuitive way of understanding data.
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Which value provides a common metric allowing regression results to be compared to one another, regardless of what the original scale range may have been?
(Multiple Choice)
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If the regression equation is: Y = -4.2 + 3.6 X, then the expected score for Y when X is 4 would be ____.
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Which of the following is computed by most regression programs and provides an indication of how much multicollinearity exists among a set of independent variables?
(Multiple Choice)
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Consider this regression equation: Y = 24.35 - 14.2 X. Here, 24.35 is the ____, and -14.2 is the ____.
(Multiple Choice)
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The chi-square test involves comparison of the observed frequencies of the groups with the expected frequencies of the groups.
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In the regression equation, Y = a + X, a is the symbol for the ____.
(Multiple Choice)
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What is ANOVA and when is it the appropriate statistical technique? What test is used to determine significance?
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