Exam 10: Measurement and Attitude Scaling

Researchers who support the idea of forced-choice scales essentially argue that the respondents really do have an attitude toward the items that they are asked about.

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Question 1

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Explain how indexes or composite measures are formed.

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Question 2

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Multi-item instruments for measuring a construct are either called index measures or composite measures. Anindex measure assigns a value based on how characteristic an observation is of the thing being measured. Indexes often are formed by putting several variables together. For example, a social class index is based on three weighted variables: income, occupation, and education. With an index, the different attributes may not be strongly correlated with each other. Composite measures also assign a value based on a mathematical derivation of multiple variables. For most practical applications, composite measures and indexes are computed in the same way. However, composite measures are distinguished from index measures in that the composite's indicators should be both theoretically and statistically related to each other.

Which characteristic is a key difference between ratio and interval scales?

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Question 3

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An ordinal scale is the simplest type of measurement scale.

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Question 4

Measures that assign values anywhere along some scale range in a place that corresponds to the intensity of some concept are called ____________________ measures.

(Short Answer)

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Question 5

Define attitude and describe the three components that comprise it.

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Question 6

All of the following can be measured using ratio scales EXCEPT ____.

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Question 7

When a group of experts agrees that a measuring instrument measures what it is intended to measure, we say that the instrument has ____ validity.

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Question 8

A(n) ____ is a single characteristic or fundamental feature of an object, person, situation, or issue.

(Multiple Choice)

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Question 9

Attitudes are measured with a(n) ____________________ approach by taking belief scores assessed with some type of rating scale and multiplying each belief score by an evaluation also supplied using some type of rating scale, and then summing each resulting product.

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Question 10

A scale that arranges objects so that they are equally-distant from one another is called a(n) ____________________ scale.

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Question 11

A respondent is asked: "How often, on the average, do you go out to a movie?" and is asked to indicate her answer by circling one of the following: never, rarely, sometimes, often, or very often. This is best described as a(n) ____ scale.

(Multiple Choice)

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Question 12

Which of the following provides correspondence rules that indicate that a certain value corresponds to some true value of a concept?

(Multiple Choice)

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Question 13

Ranking asks the respondent to estimate the magnitude or the extent to which some characteristic exists.

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Question 14

Which type of measure reflects the intensity of a concept by assigning scores that can take on any value along some scale range?

(Multiple Choice)

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Question 15

Which type of measure assigns a value to an observation based on a mathematical derivation of multiple measures?

(Multiple Choice)

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Question 16

The category scale measures attitude with greater sensitivity than a two-point response scale.

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Question 17

Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.

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Question 18

"I hate asparagus" is an example of which component of an attitude toward asparagus?

(Multiple Choice)

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Question 19

"I plan to buy a new DVD player sometime in the next three months" is an aspect of which component of an attitude?

(Multiple Choice)

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Question 20

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Researchers who support the idea of forced-choice scales essentially argue that the respondents really do have an attitude toward the items that they are asked about.

Explain how indexes or composite measures are formed.

Which characteristic is a key difference between ratio and interval scales?

An ordinal scale is the simplest type of measurement scale.

Measures that assign values anywhere along some scale range in a place that corresponds to the intensity of some concept are called ____________________ measures.

Define attitude and describe the three components that comprise it.

All of the following can be measured using ratio scales EXCEPT ____.

When a group of experts agrees that a measuring instrument measures what it is intended to measure, we say that the instrument has ____ validity.

A(n) ____ is a single characteristic or fundamental feature of an object, person, situation, or issue.

Attitudes are measured with a(n) ____________________ approach by taking belief scores assessed with some type of rating scale and multiplying each belief score by an evaluation also supplied using some type of rating scale, and then summing each resulting product.

A scale that arranges objects so that they are equally-distant from one another is called a(n) ____________________ scale.

A respondent is asked: "How often, on the average, do you go out to a movie?" and is asked to indicate her answer by circling one of the following: never, rarely, sometimes, often, or very often. This is best described as a(n) ____ scale.

Which of the following provides correspondence rules that indicate that a certain value corresponds to some true value of a concept?

Ranking asks the respondent to estimate the magnitude or the extent to which some characteristic exists.

Which type of measure reflects the intensity of a concept by assigning scores that can take on any value along some scale range?

Which type of measure assigns a value to an observation based on a mathematical derivation of multiple measures?

The category scale measures attitude with greater sensitivity than a two-point response scale.

Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.

"I hate asparagus" is an example of which component of an attitude toward asparagus?

"I plan to buy a new DVD player sometime in the next three months" is an aspect of which component of an attitude?

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