Exam 14: Basic Data Analysis
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
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Analyses that test hypotheses and models involving multiple (three or more) variables or sets of variables are referred to as ____________________ statistical analyses.
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(Short Answer)
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Correct Answer:
multivariate
The term p-value stands for power-value.
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(True/False)
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Correct Answer:
False
Another name for data transformation is ____.
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(Multiple Choice)
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Correct Answer:
B
When sample size (n) is larger than ____, the t-distribution and Z-distribution are almost identical.
(Multiple Choice)
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The type of measurement scale used in the research study determines the possible statistical tests that can be used appropriately with the resulting data.
(True/False)
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When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage, the researcher is using ____.
(Multiple Choice)
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Which of the following is the appropriate technique for addressing research questions involving relationships among multiple variables that are measured with a less-than interval scale?
(Multiple Choice)
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Scores or observations recalibrated to indicate how they relate to a base number are called ____________________ numbers.
(Short Answer)
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The appropriate technique for addressing a research question involving relationships among multiple less-than interval variables is ____________________.
(Short Answer)
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Combining the data from adjacent categories of a Likert-scale item is a common form of data transformation.
(True/False)
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The process of changing data from their original form to a format that more closely fits the objectives of the research study is called data transformation.
(True/False)
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A 3 x 4 table represents a contingency table with twelve variables.
(True/False)
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The appropriate test to use for hypotheses involving an observed mean compared to specified value is the univariate ____________________.
(Short Answer)
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Carlos is examining the row and column totals in a contingency table. What are these called?
(Multiple Choice)
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A graph in which the height of a bar indicates the frequency with which that category occurred is called a(n) ____________________.
(Short Answer)
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An extreme value that lies far beyond range of most of the data in a distribution (either as a very high score or as a very low score) is called an outlier.
(True/False)
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Compare and contrast Type I errors and Type II errors and explain which one is of more concern to researchers.
(Essay)
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Which graphical application shows a frequency distribution in which the height of a bar corresponds to the frequency of a category?
(Multiple Choice)
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If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"), he or she should use a ____ contingency table.
(Multiple Choice)
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When a third variable changes the relationship between the independent variable and a dependent variable in important ways, the third variable is called a(n) ____________________ variable.
(Short Answer)
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