Exam 2: Information Systems and Knowledge Management

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site. This is an example of ____.

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(Multiple Choice)

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Question 1

Correct Answer:

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Explain what a decision support system (DSS) is and how it helps marketing managers.

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(Essay)

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Question 2

Correct Answer:

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A marketing decision support system (DSS) is a system that helps decision makers confront problems through direct interaction with computerized databases and analytical software programs. The purpose of a DSS is to store data and transform them into organized information that is easily accessible to marketing managers. Doing so saves mangers time so that decisions that might take days or even weeks otherwise can be made in minutes using a DSS. A DSS requires both databases and software. Modern decision support systems greatly facilitate customer relationship management (CRM), which is a system that is part of the DSS that address exchanges between the firm and its customers.

A company's private computer network that uses Internet standards, but which is accessible only by its own employees, is known as a(n) ____________________.

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(Short Answer)

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Question 3

Correct Answer:

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Intranet

Relevant data are facts about things that cannot be changed.

(True/False)

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Question 4

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?

(Multiple Choice)

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Question 5

Input data can come from internal sources of the organization, but not from external sources.

(True/False)

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Question 6

Which characteristic is LEAST important in evaluating the value of information?

(Multiple Choice)

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Question 7

Electronic data interchange (EDI) refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends, allowing for more accurate predictions of consumers' opinions and actions.

(True/False)

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Question 8

Google is a popular search engine.

(True/False)

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Question 9

____________________ refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends, allowing for more accurate prediction of consumers' opinions and actions.

(Short Answer)

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Question 10

Data files in cloud storage can only be accessed through a company's Intranet.

(True/False)

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Question 11

Scanner data refers to the accumulated records resulting from point of sale data recordings.

(True/False)

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Question 12

Define predictive analytics and discuss a marketing researcher's job in predictive analytics.

(Essay)

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Question 13

In information technology, ____________________ is data formatted (structured) to support decision-making or define the relationship between two facts.

(Short Answer)

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Question 14

Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?

(Multiple Choice)

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Question 15

Timeliness means that the data are not more than a few years old.

(True/False)

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Question 16

____________________ data refers to the accumulated records resulting from point of sale data recordings.

(Short Answer)

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Question 17

Facts or recorded measures of certain phenomena (things or events) are known as ____.

(Multiple Choice)

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Question 18

Which term refers to an organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities?

(Multiple Choice)

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Question 19

Parties that furnish information on the World Wide Web are called ____________________.

(Short Answer)

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Question 20

Showing 1 - 20 of 75

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site. This is an example of ____.

Explain what a decision support system (DSS) is and how it helps marketing managers.

A company's private computer network that uses Internet standards, but which is accessible only by its own employees, is known as a(n) ____________________.

Relevant data are facts about things that cannot be changed.

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?

Input data can come from internal sources of the organization, but not from external sources.

Which characteristic is LEAST important in evaluating the value of information?

Electronic data interchange (EDI) refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends, allowing for more accurate predictions of consumers' opinions and actions.

Google is a popular search engine.

____________________ refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends, allowing for more accurate prediction of consumers' opinions and actions.

Data files in cloud storage can only be accessed through a company's Intranet.

Scanner data refers to the accumulated records resulting from point of sale data recordings.

Define predictive analytics and discuss a marketing researcher's job in predictive analytics.

In information technology, ____________________ is data formatted (structured) to support decision-making or define the relationship between two facts.

Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?

Timeliness means that the data are not more than a few years old.

____________________ data refers to the accumulated records resulting from point of sale data recordings.

Facts or recorded measures of certain phenomena (things or events) are known as ____.

Which term refers to an organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities?

Parties that furnish information on the World Wide Web are called ____________________.

The Role of Marketing Research

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Big Data Basics: Describing Samples and Populations

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

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