Exam 14: Basic Data Analysis

Tabulation refers to the orderly arrangement of data in a summary format.

The researcher examining descriptive statistics for any particular variable is using which type of statistics?

What are descriptive statistics and why are they used in marketing research?

The use of index numbers requires the ____ level of measurement.

The arrangement of data into a row-and-column format that gives the number of responses for each category of the variable is known as a(n) ____________________ table.

Data with a(n) ____ distribution are appropriate for division based on the median split.

When a third variable is included in an analysis and that third variable changes the relationship between the independent variable and the dependent variable in an important way, the third variable is called a(n) ____.

Counting the number of responses to questions in a survey by hand is called ____.

The distribution of the dependent variable determines which marginal total will serve as a base for computing percentages.

The process of changing data from its original form to a format that more closely matches the research objectives of the study is called data ____________________.

A researcher interested in a data matrix that displays the frequency of some combination of possible responses to multiple variables should construct a ____.

When a data set is unimodal, a median split of the data is inappropriate.

The purpose of a table in a research report is to summarize and communicate the meaning of the data to the reader.

A Type I error occurs when the researcher fails to reject the null hypothesis when the alternative hypothesis is true.

An analysis of the basic cross-tabulation for each level of a variable not previously considered, such as subgroups of the sample, is referred to as____________________ analysis.