Exam 2: Information Systems and Knowledge Management

Most companies use a private data network that uses Internet standards and technology, but only allows those individuals whom the organization deems as appropriate participants to access data. This is an example of a(n) ____.

Parties that furnish information on the World Wide Web are called ____.

A small microchip used to communicate with data systems is called a(n) ____.

One way to describe marketing research is to categorize it based on the four possible functions that it serves in business: foundational, testing, issues, and validation.

UPC refers to bar-coded information containing product information that can be read by optical scanners.

Harold is conducting marketing research to determine what consumer segment his company should serve with its services. Which function is this marketing research serving?

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LexisNexis is an example of a data ____.

Big data is large quantities of data taken from a single source.

A(n) ____________________ occurs when one company's computer system is integrated with another company's computer system.

Data collected in an open data partnership is ____.

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n) ____________________.

Data and information can be delivered to consumers or other end users via either primary technology or secondary technology.

A decision support system requires databases but not software.

Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis. What term describes this function?

The data characteristic that refers to the degree to which data represent the true situation is known as ____.