Exam 4: Evaluating the Competition in Retailing

If the top four firms of an industry account for more than 60 percent to 80 percent of the market,which of the following occurs?

The most successful new retailing format introduced in the United States during the last decade was the hypermarket.

E-tailers must pay better attention to customer service.

While most price decisions are directed at influencing demand,the retailer's use of nonprice strategies seldom seeks to increase demand.

The retail accordion theory is vague about the competitive importance of providing wide assortments for various target customer groups.

Retailers must always match or be lower than the competitor's price.

The law of diminishing returns suggests that consumer demand for a specific product will increase once a consumer has already purchased one unit of that product.

Bricks-and-click strategies that integrate a single message and seamless operations will be more powerful than a pure e-tailing strategy.

Retail historians have observed that,in the United States,retail trade was dominated by _____ until 1860; this type of store carried a broad assortment of merchandise ranging from farm implements to textiles to food.

Intratype competition is the most common type of retail competition.

Which of the following is a key characteristic of monopolistic competition?

Family Dollar competing with Dollar General is an example of intratype competition.

The competition between American Airlines and Delta Airlines is an example of:

Which of the following factors is NOT characteristic of a market experiencing pure competition?

During the maturity stage of the retail life cycle,retailers will achieve the highest level of profits.

_____ is a term used to refer to brands that are owned by the retailer.

Technological integration in retailing can be viewed under the areas of supply chain management,customer management,and customer satisfaction.

Which of the following is NOT a trend shaping the retail landscape today?

Which of the following is an off-price retailer that is owned and operated by the manufacturer,and stocks the manufacturers' surplus,discontinued,or irregular products?

The resource advantage theory explains why Dollar General stores can survive in the same markets with larger discounters.