Question 1

Smaller stores and stores that are in non-traditional locations are demonstrating a new logic around geographic locations known as:

Accepted Answer

A)  form reconfiguration. 
B)  possession reconfiguration. 
C)  target market reconfiguration. 
D)  time reconfiguration. 
E)  place reconfiguration. 
A)  form reconfiguration. 
B)  possession reconfiguration. 
C)  target market reconfiguration. 
D)  time reconfiguration. 
E)  place reconfiguration. E

Question 2

Service is the fundamental basis of exchange; therefore it is also the basis of all competition.

Accepted Answer

A) True 
 B)False  True

Question 3

The notion of unique value does not apply when the retail shopper is a group of individuals,such as a family.

Accepted Answer

A) True 
 B)False  False

Question 4

The "marketing with " era of retail marketing can also be thought of the era of active
Collaboration between retailers and their customers,suppliers and other stakeholders such as:

Accepted Answer

A)  brokers. 
B)  owners. 
C)  investors. 
D)  employees. 
E)  silent partners. 
A)  brokers. 
B)  owners. 
C)  investors. 
D)  employees. 
E)  silent partners.

Question 5

Although most retailers have frequent shopper card programs,few retailers utilize the economic information they have access to.

Accepted Answer

A) True 
 B)False

Question 6

_______(is)are statements of how the retailer plans to positively affect customers,employees,suppliers,and other stakeholders.

Accepted Answer

A)  Dialogue 
B)  Co-productions 
C)  Target initiatives 
D)  Value propositions 
E)  Co-creations 
A)  Dialogue 
B)  Co-productions 
C)  Target initiatives 
D)  Value propositions 
E)  Co-creations

Question 7

Neutral experiences are what can create an overall great experience.

Accepted Answer

A) True 
 B)False

Question 8

The main reason that Starbucks was able to have the main share of coffeehouses in the world is just two decades is that they:

Accepted Answer

A)  were the only coffeehouse to offer premium coffee during extended hours. 
B)  used tangible resources to provide their product. 
C)  capitalized on the economic climate at the most opportune time. 
D)  continually expanded their stores at the expense of customer service. 
E)  successfully applied their knowledge and skills to better serve customers. 
A)  were the only coffeehouse to offer premium coffee during extended hours. 
B)  used tangible resources to provide their product. 
C)  capitalized on the economic climate at the most opportune time. 
D)  continually expanded their stores at the expense of customer service. 
E)  successfully applied their knowledge and skills to better serve customers.

Question 9

A sporting goods store that has photo mural displays of people engaged in different sports is an example of:

Accepted Answer

A)  value as unique. 
B)  resource integration. 
C)  service as basis of human exchange. 
D)  value co-creation. 
E)  sensory marketing. 
A)  value as unique. 
B)  resource integration. 
C)  service as basis of human exchange. 
D)  value co-creation. 
E)  sensory marketing.

Question 10

The three types of learning are:

Accepted Answer

A)  initial learning, transition learning, final learning. 
B)  pre-learning, actual learning, post-learning 
C)  beginning learning, middle learning, end learning. 
D)  single-loop learning, double-loop learning, triple-loop learning. 
E)  first-tier learning, second- tier learning, third-tier learning. 
A)  initial learning, transition learning, final learning. 
B)  pre-learning, actual learning, post-learning 
C)  beginning learning, middle learning, end learning. 
D)  single-loop learning, double-loop learning, triple-loop learning. 
E)  first-tier learning, second- tier learning, third-tier learning.

Question 11

Lowe's Home Improvement delivery,installation,and free appliance take away is an example of:

Accepted Answer

A)  target marketing reconfiguration. 
B)  time reconfiguration. 
C)  possession reconfiguration. 
D)  place configuration. 
E)  form reconfiguration. 
A)  target marketing reconfiguration. 
B)  time reconfiguration. 
C)  possession reconfiguration. 
D)  place configuration. 
E)  form reconfiguration.

Question 12

The retail model that shows how shows how inventory,space,and labor resources interrelate to yield high resource productivity is known as the:

Accepted Answer

A)  Retail Resource Trinity Model. 
B)  Gross Margin Return on Space. 
C)  Retail Margin Model. 
D)  Gross Margin Return on Inventory. 
E)  Gross Margin Return on Labor. 
A)  Retail Resource Trinity Model. 
B)  Gross Margin Return on Space. 
C)  Retail Margin Model. 
D)  Gross Margin Return on Inventory. 
E)  Gross Margin Return on Labor.

Question 13

Which of the following is a modern day example of "relieving" individuals of physical activity?

Accepted Answer

A)  Automatic clothes dryer 
B)  Internet 
C)  Treadmill 
D)  Cell phones 
E)  Health clubs 
A)  Automatic clothes dryer 
B)  Internet 
C)  Treadmill 
D)  Cell phones 
E)  Health clubs

Question 14

A retailer's intangible resources are always included on its balance sheet.

Accepted Answer

A) True 
 B)False

Question 15

A retailer's webiste,which provides information on how to use their products in their everyday lives,is an example of a technology enabler.

Accepted Answer

A) True 
 B)False

Question 16

During the _____era,the retailer began to view itself as a support system for all of its stakeholders with the customer at the center.

Accepted Answer

A)  "marketing to" 
B)  "marketing from" 
C)  "marketing with" 
D)  "marketing without" 
E)  "to market" 
A)  "marketing to" 
B)  "marketing from" 
C)  "marketing with" 
D)  "marketing without" 
E)  "to market"

Question 17

Listening to a television advertisement or reading a newspaper or pop-up advertisement on the Internet is part of hard interfacing.

Accepted Answer

A) True 
 B)False

Question 18

The mass merchandising strategy is based upon all of the following EXCEPT:

Accepted Answer

A)  low prices. 
B)  lowering customer service. 
C)  increasing customer service. 
D)  overloading the store with merchandise. 
E)  increasing inventory. 
A)  low prices. 
B)  lowering customer service. 
C)  increasing customer service. 
D)  overloading the store with merchandise. 
E)  increasing inventory.

Question 19

Employee skills and knowledge is an example of an operand resource.

Accepted Answer

A) True 
 B)False

Question 20

How is service defined according to a service-dominant logic model? What are the four principles of service dominant logic?

Accepted Answer

Service is defined as the application of

Smaller stores and stores that are in non-traditional locations are demonstrating a new logic around geographic locations known as:

Service is the fundamental basis of exchange; therefore it is also the basis of all competition.

The notion of unique value does not apply when the retail shopper is a group of individuals,such as a family.

The "marketing with " era of retail marketing can also be thought of the era of active Collaboration between retailers and their customers,suppliers and other stakeholders such as:

Although most retailers have frequent shopper card programs,few retailers utilize the economic information they have access to.

_______(is)are statements of how the retailer plans to positively affect customers,employees,suppliers,and other stakeholders.

Neutral experiences are what can create an overall great experience.

The main reason that Starbucks was able to have the main share of coffeehouses in the world is just two decades is that they:

A sporting goods store that has photo mural displays of people engaged in different sports is an example of:

The three types of learning are:

Lowe's Home Improvement delivery,installation,and free appliance take away is an example of:

The retail model that shows how shows how inventory,space,and labor resources interrelate to yield high resource productivity is known as the:

Which of the following is a modern day example of "relieving" individuals of physical activity?

A retailer's intangible resources are always included on its balance sheet.

A retailer's webiste,which provides information on how to use their products in their everyday lives,is an example of a technology enabler.

During the _____era,the retailer began to view itself as a support system for all of its stakeholders with the customer at the center.

Listening to a television advertisement or reading a newspaper or pop-up advertisement on the Internet is part of hard interfacing.

The mass merchandising strategy is based upon all of the following EXCEPT:

Employee skills and knowledge is an example of an operand resource.

How is service defined according to a service-dominant logic model? What are the four principles of service dominant logic?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters

Exam 14: Managing People

Smaller stores and stores that are in non-traditional locations are demonstrating a new logic around geographic locations known as:

Service is the fundamental basis of exchange; therefore it is also the basis of all competition.

The notion of unique value does not apply when the retail shopper is a group of individuals,such as a family.

The "marketing with " era of retail marketing can also be thought of the era of active Collaboration between retailers and their customers,suppliers and other stakeholders such as:

Although most retailers have frequent shopper card programs,few retailers utilize the economic information they have access to.

_______(is)are statements of how the retailer plans to positively affect customers,employees,suppliers,and other stakeholders.

Neutral experiences are what can create an overall great experience.

The main reason that Starbucks was able to have the main share of coffeehouses in the world is just two decades is that they:

A sporting goods store that has photo mural displays of people engaged in different sports is an example of:

The three types of learning are:

Lowe's Home Improvement delivery,installation,and free appliance take away is an example of:

The retail model that shows how shows how inventory,space,and labor resources interrelate to yield high resource productivity is known as the:

Which of the following is a modern day example of "relieving" individuals of physical activity?

A retailer's intangible resources are always included on its balance sheet.

A retailer's webiste,which provides information on how to use their products in their everyday lives,is an example of a technology enabler.

During the _____era,the retailer began to view itself as a support system for all of its stakeholders with the customer at the center.

Listening to a television advertisement or reading a newspaper or pop-up advertisement on the Internet is part of hard interfacing.

The mass merchandising strategy is based upon all of the following EXCEPT:

Employee skills and knowledge is an example of an operand resource.

How is service defined according to a service-dominant logic model? What are the four principles of service dominant logic?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters