Exam 7: Market Selection and Retail Location Analysis

The retailer's first step in developing a cost-effective way for a retailer to reach its customer with either a traditional store or virtual store is:

A GIS is a computerized system that combines physical and spatial geography.

When a community has a high amount of square feet per employee,it potentially indicates:

Retail gravity theory suggests there are underlying consistencies in shopping behavior that allow for mathematical analysis and prediction based on the notion or concept of gravity.

The density of supply refers to the extent which retailers are concentrated in different areas of the market under question.

A retailer uses a _____ to graphically illustrate the extent to which potential demand for the retailer's goods and services is concentrated in certain census tracts,ZIP codes,or parts of the community.

When a retailer speaks of accessibility,within the context of reaching a target market,the retailer is referring to the:

A(n)_____ is when there is no better use for a site than the retail store that is being planned for that site.

Local sales taxes can influence the outshopping behavior of consumers.

A _____ business district usually consists of an unplanned shopping area around the geographic point at which all public transportation systems converge; it is usually in the center of the city and often where the city originated historically.

Anchor stores are the stores in a shopping center that are most dominant and are expected to draw customers to the shopping center.

As nonstore-based retailing continues to grow,retailers need to recognize that the index of retail saturation may become less useful.

Service retailers,such as a plumbers or house painters,may not be concerned about the convenience of their locations.

Reilly's law is based on two assumptions,one of which is:

Ease of access refers to:

A retailer's location decision making process begins with an evaluation of supply and demand densities.

What are the different types of store-based and nonstore-based retail locations? Provide a real example (store name)for each different type.

Applebaum's "spotting" technique can be used to determine a retailer's trade area.

_____ data is the most commonly available objective data that a retailer can obtain about a target market(s).

When a market has too many stores to yield a fair return on investment,it is said to be "overstored".