Exam 10: Sampling: Sample Design and Sample Size

A mechanism for defining which elements from a target population are available for selection is called sampling frame.

Which of the following probability samples ensures the representation of all groups in a sample?

Which of the following sampling methods is best for reaching 'hidden' or rare populations?

Reduced sample sizes and costs are key advantages of snowball sampling.

In convenience sampling, researchers select samples that satisfy their specific purposes, even if they are not fully representative.

Quota sampling is appropriate when the researcher knows that a certain demographic group is more likely to refuse to cooperate with a survey.

A market researcher schedules a test market in Sydney because he feels that this city is typical of the composition of the target market for a new, nationally distributed product. Which type of sampling procedure is being used?

Which of the following errors is likely to cause an imbalance in the representativeness of the sample?

Sampling involves using data from the whole target population to draw conclusions about certain population elements.

Convenience sampling is also called accidental sampling.

Suppose that, from a sampling frame of 240 customers, a researcher wants to select 40 customers who have purchased at least $10 000 worth of products from his company within the past six months. Using a systematic sampling technique, and after a random start, the researcher should select every ______ name on the list.

Conducting a census of a large population introduces a greater likelihood of random sampling errors.

A grocery researcher randomly chooses several geographic areas as primary sampling units, and then interviews a sample of grocery store owners within the chosen areas. Which type of sampling procedure does this represent?

Which of the following statements best describes a key advantage of using stratified sampling?

In cluster sampling, the cluster should be homogeneous, to ensure consistency in characteristics and attitudes.

Sally, the manager of a small business with 30 staff members, would like to know how satisfied her employees are with their current working conditions. What would be the most appropriate approach to determine this?

In a proportional stratified sample, the sample size for each stratum is allocated according to analytical considerations.

All of the following sampling procedures are appropriate in situations where the population list is not available, except:

A complete group of entities that share some common set of characteristics is called a sample.

Which of the following factors is not an advantage of sampling from an established consumer panel?