Question 1

The first step in creating a global marketing mix is to:

Accepted Answer

A)  create a new product 
B)  select the method of promotion 
C)  develop a thorough understanding of the global target market 
D)  set pricing policies 
E)  decide whether product modification is necessary 
A)  create a new product 
B)  select the method of promotion 
C)  develop a thorough understanding of the global target market 
D)  set pricing policies 
E)  decide whether product modification is necessary

Question 2

Compared to India,China:

Accepted Answer

A)  is a world leader in software 
B)  has extremely poor logistics 
C)  has developed world-class information-technology services 
D)  has a very low level of income disparity 
E)  is much stronger in mass manufacturing 
A)  is a world leader in software 
B)  has extremely poor logistics 
C)  has developed world-class information-technology services 
D)  has a very low level of income disparity 
E)  is much stronger in mass manufacturing

Question 3

The U.S.government limits the amount of sugar cane that is imported into the country.This is an example of a tariff.

Accepted Answer

A) True 
 B)False

Question 4

Several Arab nations refuse to allow Coca-Cola products to be sold within their borders because of the company's distributorships in Israel.This is an example of a:

Accepted Answer

A)  transfer limit 
B)  quota 
C)  tariff 
D)  exchange control 
E)  boycott 
A)  transfer limit 
B)  quota 
C)  tariff 
D)  exchange control 
E)  boycott

Question 5

Global marketing standardization:

Accepted Answer

A)  is becoming less popular with the large multinationals 
B)  encourages product,packaging,and advertising variations for each nation or local market 
C)  actually raises production costs 
D)  presumes markets throughout the world are becoming more alike 
E)  is more popular with consumer products than with industrial goods 
A)  is becoming less popular with the large multinationals 
B)  encourages product,packaging,and advertising variations for each nation or local market 
C)  actually raises production costs 
D)  presumes markets throughout the world are becoming more alike 
E)  is more popular with consumer products than with industrial goods

Question 6

A(n)_____ is a global intermediary that brings the buyer and seller together.

Accepted Answer

A)  buyer for export 
B)  export agent 
C)  license agent 
D)  import agent 
E)  export broker 
A)  buyer for export 
B)  export agent 
C)  license agent 
D)  import agent 
E)  export broker

Question 7

Which of the following statements about the European Union (EU)is true?

Accepted Answer

A)  The EU creates a single Europroduct for a generic Euroconsumer. 
B)  The EU removes all internal trade barriers and standardizes regulations in European countries for easier trade. 
C)  The EU can correctly be called the "United States of Europe" because all European voters have agreed to these changes. 
D)  The existence of the EU eliminates protectionist movements by United Europe against the Japanese and the United States. 
E)  The European Union is one of the largest economies in the world. 
A)  The EU creates a single Europroduct for a generic Euroconsumer. 
B)  The EU removes all internal trade barriers and standardizes regulations in European countries for easier trade. 
C)  The EU can correctly be called the "United States of Europe" because all European voters have agreed to these changes. 
D)  The existence of the EU eliminates protectionist movements by United Europe against the Japanese and the United States. 
E)  The European Union is one of the largest economies in the world.

Question 8

_____ is a trade agreement that includes Argentina,Bolivia,Brazil,Chile,Columbia,Ecuador,Paraguay,Peru,and Uruguay.This agreement eliminated the tariffs among these trading partners.

Accepted Answer

A)  NAFTA 
B)  Maastricht 
C)  WTO 
D)  GATT 
E)  Mercosur 
A)  NAFTA 
B)  Maastricht 
C)  WTO 
D)  GATT 
E)  Mercosur

Question 9

All of the following are reasons for dumping EXCEPT:

Accepted Answer

A)  lowering unit costs by exploiting large-scale productions 
B)  attempting to avoid costly tariffs in the country to which the product is exported 
C)  attempting to maintain stable prices during periods of exchange rate fluctuations 
D)  temporarily distributing products in overseas markets to offset slack demand in the home market 
E)  trying to increase an overseas market share 
A)  lowering unit costs by exploiting large-scale productions 
B)  attempting to avoid costly tariffs in the country to which the product is exported 
C)  attempting to maintain stable prices during periods of exchange rate fluctuations 
D)  temporarily distributing products in overseas markets to offset slack demand in the home market 
E)  trying to increase an overseas market share

Question 10

The _____ of trade negotiations created the _____,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

Accepted Answer

A)  Uruguay Round;World Trade Organization 
B)  Doha Round;European Union 
C)  Doha Round;NAFTA 
D)  Paraguay Round;South American Free Trade Agreement 
E)  Mercosur;European Union 
A)  Uruguay Round;World Trade Organization 
B)  Doha Round;European Union 
C)  Doha Round;NAFTA 
D)  Paraguay Round;South American Free Trade Agreement 
E)  Mercosur;European Union

Question 11

Cooley Manufacturing is a multinational company selling plumbing components around the world.This company has progressed to the point that it operates an entire of line of business in several other countries.Which stage of multinational business does this represent?

Accepted Answer

A)  Stage one 
B)  Stage two 
C)  Stage three 
D)  Stage four 
E)  Stage five 
A)  Stage one 
B)  Stage two 
C)  Stage three 
D)  Stage four 
E)  Stage five

Question 12

According to research done by the World Bank,countries with the greatest amount of business regulation foster the strongest economies.

Accepted Answer

A) True 
 B)False

Question 13

Which method of entering the global marketplace would be LEAST risky?

Accepted Answer

A)  exporting 
B)  licensing 
C)  contract manufacturing 
D)  joint ventures 
E)  direct investment 
A)  exporting 
B)  licensing 
C)  contract manufacturing 
D)  joint ventures 
E)  direct investment

Question 14

In general,average family incomes are higher in more developed countries than in the less developed countries.

Accepted Answer

A) True 
 B)False

Question 15

Apple Inc.used its Mac and PC guy ad in countries around the world.They simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

Accepted Answer

A)  standardized marketing practices 
B)  mixed marketing 
C)  character standardization 
D)  global marketing standardization 
E)  product invention 
A)  standardized marketing practices 
B)  mixed marketing 
C)  character standardization 
D)  global marketing standardization 
E)  product invention

Question 16

Which of the following statements about multinational firms is true?

Accepted Answer

A)  Multinationals typically do not change their methods of reaching their global markets if they are successful with their initial strategy. 
B)  Multinationals are defined as companies heavily engaged in exporting and importing. 
C)  All multinationals must enter the fourth stage of globalization before they are fully internationalized. 
D)  Multinationals often develop their global businesses in stages. 
E)  The five stages of globalization closely mirror the five stages of the product life cycle. 
A)  Multinationals typically do not change their methods of reaching their global markets if they are successful with their initial strategy. 
B)  Multinationals are defined as companies heavily engaged in exporting and importing. 
C)  All multinationals must enter the fourth stage of globalization before they are fully internationalized. 
D)  Multinationals often develop their global businesses in stages. 
E)  The five stages of globalization closely mirror the five stages of the product life cycle.

Question 17

The G-20 has reached agreement regarding policies for all of the following EXCEPT:

Accepted Answer

A)  combating terrorist financing 
B)  dealing with financial crises 
C)  reducing abuse in the financial system 
D)  streamlining wage and price controls 
E)  economic growth 
A)  combating terrorist financing 
B)  dealing with financial crises 
C)  reducing abuse in the financial system 
D)  streamlining wage and price controls 
E)  economic growth

Question 18

Assume you are the marketing manager for a leading U.S.manufacturer of earth-moving equipment.Your company would like to become heavily involved in global marketing (especially in India)but has some capital limitations.Your job is to evaluate whether it should use contract manufacturing or direct investment.Compare and contrast these two options and make a recommendation.

Accepted Answer

CONTRACT MANUFACTURING is private-label

Question 19

An exclusion of all products from certain countries or companies by a government or group is called a(n):

Accepted Answer

A)  expropriation 
B)  quota 
C)  tariff 
D)  exchange control 
E)  boycott 
A)  expropriation 
B)  quota 
C)  tariff 
D)  exchange control 
E)  boycott

Question 20

Wataniya Mobile is offering cellular service in the Palestinian territories.It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund.The new service is aimed at increasing cellphone penetration,which is only 35%,in this economically challenged area.It has not been easy for Wataniya,though.It took two years to gain the required license from Israel,which controls the Palestinian territories' airwaves and bandwidth required for the service.Even though Wataniya is allowed bandwidth,it has only received 3.8 megahertz of bandwidth from Israel,which is not enough for it to offer 3G mobile services that enable Web browsing and email.
-Refer to Wataniya Mobile.Israel's control of licensing and the limitation on the amount of bandwidth allotted to Wataniya Mobile is part of which environment?

Accepted Answer

A)  Cultural 
B)  Economic 
C)  Political and legal 
D)  Demographic 
E)  Resource 
A)  Cultural 
B)  Economic 
C)  Political and legal 
D)  Demographic 
E)  Resource

The first step in creating a global marketing mix is to:

Compared to India,China:

The U.S.government limits the amount of sugar cane that is imported into the country.This is an example of a tariff.

Several Arab nations refuse to allow Coca-Cola products to be sold within their borders because of the company's distributorships in Israel.This is an example of a:

Global marketing standardization:

A(n)_____ is a global intermediary that brings the buyer and seller together.

Which of the following statements about the European Union (EU)is true?

_____ is a trade agreement that includes Argentina,Bolivia,Brazil,Chile,Columbia,Ecuador,Paraguay,Peru,and Uruguay.This agreement eliminated the tariffs among these trading partners.

All of the following are reasons for dumping EXCEPT:

The _ of trade negotiations created the _,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

Cooley Manufacturing is a multinational company selling plumbing components around the world.This company has progressed to the point that it operates an entire of line of business in several other countries.Which stage of multinational business does this represent?

According to research done by the World Bank,countries with the greatest amount of business regulation foster the strongest economies.

Which method of entering the global marketplace would be LEAST risky?

In general,average family incomes are higher in more developed countries than in the less developed countries.

Apple Inc.used its Mac and PC guy ad in countries around the world.They simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

Which of the following statements about multinational firms is true?

The G-20 has reached agreement regarding policies for all of the following EXCEPT:

An exclusion of all products from certain countries or companies by a government or group is called a(n):

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 5: Developing a Global Vision

The first step in creating a global marketing mix is to:

Compared to India,China:

The U.S.government limits the amount of sugar cane that is imported into the country.This is an example of a tariff.

Several Arab nations refuse to allow Coca-Cola products to be sold within their borders because of the company's distributorships in Israel.This is an example of a:

Global marketing standardization:

A(n)_____ is a global intermediary that brings the buyer and seller together.

Which of the following statements about the European Union (EU)is true?

_____ is a trade agreement that includes Argentina,Bolivia,Brazil,Chile,Columbia,Ecuador,Paraguay,Peru,and Uruguay.This agreement eliminated the tariffs among these trading partners.

All of the following are reasons for dumping EXCEPT:

The _____ of trade negotiations created the _____,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

Cooley Manufacturing is a multinational company selling plumbing components around the world.This company has progressed to the point that it operates an entire of line of business in several other countries.Which stage of multinational business does this represent?

According to research done by the World Bank,countries with the greatest amount of business regulation foster the strongest economies.

Which method of entering the global marketplace would be LEAST risky?

In general,average family incomes are higher in more developed countries than in the less developed countries.

Apple Inc.used its Mac and PC guy ad in countries around the world.They simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

Which of the following statements about multinational firms is true?

The G-20 has reached agreement regarding policies for all of the following EXCEPT:

An exclusion of all products from certain countries or companies by a government or group is called a(n):

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

The _ of trade negotiations created the _,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.