Exam 11: Developing New Products

Some products may stay comfortably in the maturity phase of the product life cycle often until a new product emerges to replace them.An example of such a mature product is:

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for:

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a _______ in the MP3 player market.

Animal testing restrictions can cause a number of problems for marketers as they develop new products.What are some marketing opportunities inherent in this situation?

Zappos.com,an online shoe store,worked to overcome the problem of new product ______________ with its easy,no hassle return procedure.

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the _______________ stage of new product development,when they are introduced to a limited geographic area.

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

Technology can provide innovative solutions to consumer products,but they often mean increased costs.For example,airlines could use radio frequency identification (RFID)to track luggage,which would lead to fewer lost luggage problems and more satisfied customers.The airlines that adopt this kind of innovation could:

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority and laggards.

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from:

The ________________ diffusion of innovation group is crucial because few new products can be profitable until this large group buys them.

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

With an understanding of which consumers buy a firm's new products at each stage of the diffusion of innovation process,the firm can adjust its _______________ strategy accordingly.

Which of the following is LEAST likely to be a source of ideas for new products?

Ginger is a sales rep for PuttPutt Golf Cart Company.Golf carts are a mature market.She has noted that an increasing percentage of her company's golf cart sales are to non-golfers living in active lifestyle retirement communities.She will use this insight to adjust her firm's:

Janet is an avid marathon runner.She is what marketers would call an innovator.Janet is likely to:

General Electric is developing a new magnetic resonance imaging (MRI)device to be marketed to family practice physicians.These new machines will be much smaller and less expensive than the existing MRI machines now in most hospitals.What factors will probably affect the diffusion of these new machines?

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Brian is trying to sell a new line of ultrasound imaging equipment.Unlike existing technology,these machines are compact,creating the potential for general practice physicians to have and use them in their offices.Brian is trying to identify innovators in his market,knowing these customers will:

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as: