Question 1

For which of the following purchases would consumers most likely engage in limited problem solving?

Accepted Answer

A) College courses. 
B) A new car. 
C) A home. 
D) Coffee to go,for a regular coffee drinker. 
E) A location for a large wedding reception. 
A) College courses. 
B) A new car. 
C) A home. 
D) Coffee to go,for a regular coffee drinker. 
E) A location for a large wedding reception. A

Question 2

When Alisa decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Alisa's _________ set.

Accepted Answer

A) universal 
B) retrieval 
C) evoked 
D) deterministic 
E) behavioral 
A) universal 
B) retrieval 
C) evoked 
D) deterministic 
E) behavioral B

Question 3

Ralph,an accident and injury attorney,wants satisfied customers but does not want to create unrealistic expectations.To avoid this potential problem,Ralph will evaluate his:

Accepted Answer

A) advertising. 
B) personal selling techniques. 
C) promotional efforts. 
D) promises and assurances to clients. 
E) all of these 
A) advertising. 
B) personal selling techniques. 
C) promotional efforts. 
D) promises and assurances to clients. 
E) all of these E

Question 4

Before going on his first business trip to China,Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid ___________ business blunders.

Accepted Answer

A) reference group 
B) heuristic 
C) cultural 
D) cognitive 
E) evoked 
A) reference group 
B) heuristic 
C) cultural 
D) cognitive 
E) evoked

Question 5

Many consumers correlate price with quality,thinking that the higher the price,the better the quality.For these consumers,this is a:

Accepted Answer

A) compensatory decision rule. 
B) noncompensatory decision rule. 
C) decision heuristic. 
D) social factor. 
E) temporal factor. 
A) compensatory decision rule. 
B) noncompensatory decision rule. 
C) decision heuristic. 
D) social factor. 
E) temporal factor.

Question 6

Marketers frequently design customer relationship management programs to:

Accepted Answer

A) retain loyal customers. 
B) attract consumers who have safety needs. 
C) reinforce postpurchase cognitive dissonance. 
D) increase internal information search. 
E) all of these. 
A) retain loyal customers. 
B) attract consumers who have safety needs. 
C) reinforce postpurchase cognitive dissonance. 
D) increase internal information search. 
E) all of these.

Question 7

By producing motorcycles that do more than get riders to their destinations and back,Harley-Davidson is addressing consumers'__________________ needs.

Accepted Answer

A) functional and social 
B) postpurchase and prepurchase 
C) safety and situational 
D) psychological and physiological 
E) functional and psychological 
A) functional and social 
B) postpurchase and prepurchase 
C) safety and situational 
D) psychological and physiological 
E) functional and psychological

Question 8

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from:

Accepted Answer

A) the Sears catalog. 
B) Consumer Reports. 
C) the local Better Business Bureau. 
D) the website for Best Buy (an electronics retail chain). 
E) Psychology Today magazine. 
A) the Sears catalog. 
B) Consumer Reports. 
C) the local Better Business Bureau. 
D) the website for Best Buy (an electronics retail chain). 
E) Psychology Today magazine.

Question 9

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with:

Accepted Answer

A) criteria re-evaluation. 
B) buyers' remorse. 
C) competitive leverage. 
D) purchase uncertainty. 
E) consumer vulnerability. 
A) criteria re-evaluation. 
B) buyers' remorse. 
C) competitive leverage. 
D) purchase uncertainty. 
E) consumer vulnerability.

Question 10

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:

Accepted Answer

A) a determinant attribute. 
B) an evoked set. 
C) a decision heuristic. 
D) product leverage. 
E) the demonstration effect. 
A) a determinant attribute. 
B) an evoked set. 
C) a decision heuristic. 
D) product leverage. 
E) the demonstration effect.

Question 11

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in effort to entice the customer to make a purchase.Zappos is trying to improve its:

Accepted Answer

A) conversion rate. 
B) collection ratio. 
C) consumer index. 
D) customer total. 
E) culture quotient. 
A) conversion rate. 
B) collection ratio. 
C) consumer index. 
D) customer total. 
E) culture quotient.

Question 12

Whenever major golf professionals use a new piece of golf equipment,sales of that equipment jump rapidly.What type of social influence do PGA and LPGA professionals represent for average golfers?

Accepted Answer

They are reference g

Question 13

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.What disciplines are most useful to marketers trying to understand consumer behavior?

Accepted Answer

Marketers often use

Question 14

Brenda always buys Sears Kenmore appliances.She believes that the Kenmore brand offers good quality and value and does not consider alternatives.Brenda uses ______ to select appliances.

Accepted Answer

A) a compensatory decision rule 
B) a noncompensatory decision rule 
C) a decision heuristic 
D) social factors 
E) temporal factors 
A) a compensatory decision rule 
B) a noncompensatory decision rule 
C) a decision heuristic 
D) social factors 
E) temporal factors

Question 15

Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses _________________ to decide which shirts to buy.

Accepted Answer

A) a compensatory decision rule 
B) a noncompensatory decision rule 
C) decision heuristics 
D) social factors 
E) temporal factors 
A) a compensatory decision rule 
B) a noncompensatory decision rule 
C) decision heuristics 
D) social factors 
E) temporal factors

Question 16

__________ are the three types of attribute sets.

Accepted Answer

A) Universal,retrieval and evoked 
B) University,relatives and expression 
C) United,relations and exploration 
D) Urban,random and exchange 
E) Unanimity,rule and express 
A) Universal,retrieval and evoked 
B) University,relatives and expression 
C) United,relations and exploration 
D) Urban,random and exchange 
E) Unanimity,rule and express

Question 17

An online retailer needs to be able to measure how well they convert purchase intentions into actual purchases.This is known as the:

Accepted Answer

A) conversion rate. 
B) collection ratio. 
C) consumer index. 
D) customer total. 
E) culture quotient. 
A) conversion rate. 
B) collection ratio. 
C) consumer index. 
D) customer total. 
E) culture quotient.

Question 18

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process:

Accepted Answer

A) consumer confidence building. 
B) self-actualization. 
C) a decision heuristic. 
D) reducing pre-purchase dissonance. 
E) learning. 
A) consumer confidence building. 
B) self-actualization. 
C) a decision heuristic. 
D) reducing pre-purchase dissonance. 
E) learning.

Question 19

Firms hope that helping consumers to learn more about a company and its products will affect consumers':

Accepted Answer

A) universal sets. 
B) social sensitivity. 
C) impulse buying rates. 
D) attitudes. 
E) evoked memories. 
A) universal sets. 
B) social sensitivity. 
C) impulse buying rates. 
D) attitudes. 
E) evoked memories.

Question 20

Natalia and her fiancée Dow are planning their wedding.She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating.Natalia would like to have an informal ceremony on the beach,since that type of wedding has become popular with her friends.Furthermore,Dow is from Thailand and would like to have a monk officiate.Natalia and Dow's wedding decisions are influenced by:

Accepted Answer

A) impulse,habitual,and limited problem solving process. 
B) functional and psychological profit. 
C) universal,retrieval,and evoked sets. 
D) cognitive,affective,and behavioral environment. 
E) family,reference groups,and culture. 
A) impulse,habitual,and limited problem solving process. 
B) functional and psychological profit. 
C) universal,retrieval,and evoked sets. 
D) cognitive,affective,and behavioral environment. 
E) family,reference groups,and culture.

For which of the following purchases would consumers most likely engage in limited problem solving?

When Alisa decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Alisa's _________ set.

Ralph,an accident and injury attorney,wants satisfied customers but does not want to create unrealistic expectations.To avoid this potential problem,Ralph will evaluate his:

Before going on his first business trip to China,Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid ___________ business blunders.

Many consumers correlate price with quality,thinking that the higher the price,the better the quality.For these consumers,this is a:

Marketers frequently design customer relationship management programs to:

By producing motorcycles that do more than get riders to their destinations and back,Harley-Davidson is addressing consumers'__________________ needs.

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from:

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with:

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in effort to entice the customer to make a purchase.Zappos is trying to improve its:

Whenever major golf professionals use a new piece of golf equipment,sales of that equipment jump rapidly.What type of social influence do PGA and LPGA professionals represent for average golfers?

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.What disciplines are most useful to marketers trying to understand consumer behavior?

Brenda always buys Sears Kenmore appliances.She believes that the Kenmore brand offers good quality and value and does not consider alternatives.Brenda uses ______ to select appliances.

Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses _________________ to decide which shirts to buy.

__________ are the three types of attribute sets.

An online retailer needs to be able to measure how well they convert purchase intentions into actual purchases.This is known as the:

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process:

Firms hope that helping consumers to learn more about a company and its products will affect consumers':

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Value Delivery: Designing the Channel and Supply Chain

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Consumer Behavior

For which of the following purchases would consumers most likely engage in limited problem solving?

When Alisa decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Alisa's _________ set.

Ralph,an accident and injury attorney,wants satisfied customers but does not want to create unrealistic expectations.To avoid this potential problem,Ralph will evaluate his:

Before going on his first business trip to China,Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid ___________ business blunders.

Many consumers correlate price with quality,thinking that the higher the price,the better the quality.For these consumers,this is a:

Marketers frequently design customer relationship management programs to:

By producing motorcycles that do more than get riders to their destinations and back,Harley-Davidson is addressing consumers'__________________ needs.

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from:

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with:

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in effort to entice the customer to make a purchase.Zappos is trying to improve its:

Whenever major golf professionals use a new piece of golf equipment,sales of that equipment jump rapidly.What type of social influence do PGA and LPGA professionals represent for average golfers?

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.What disciplines are most useful to marketers trying to understand consumer behavior?

Brenda always buys Sears Kenmore appliances.She believes that the Kenmore brand offers good quality and value and does not consider alternatives.Brenda uses ______ to select appliances.

Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses _________________ to decide which shirts to buy.

__________ are the three types of attribute sets.

An online retailer needs to be able to measure how well they convert purchase intentions into actual purchases.This is known as the:

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process:

Firms hope that helping consumers to learn more about a company and its products will affect consumers':

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Value Delivery: Designing the Channel and Supply Chain

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters